Playboy Names Holly Ruprecht Senior Manager of Affiliate Marketing

Playboy Names Holly Ruprecht Senior Manager of Affiliate Marketing

LOS ANGELES — Playboy Enterprises has named veteran adult marketing executive Holly Ruprecht as its senior manager of affiliate marketing.

As one of the most iconic brands in history, Playboy reaches its global audience across three verticals: content, events and experiences and consumer products. Within those verticals, Playboy has an impressive breadth of consumer touch-points ranging from digital content, print, film and television, location-based events and a significant global retail presence.

Six decades later, what began as a smart, sophisticated and playful men’s magazine has evolved into a global media and lifestyle brand with a media presence in more than 27 countries, food, beverage and gaming experiences, and more than $1.5 billion in annual retail sales of Playboy consumer products in 180 countries. 

According to the company, Ruprecht joins the team at its Los Angeles headquarters, where she will drive subscriptions to Playboy Plus and Playboy.tv and develop new strategic partnerships.

A Boston native known for her dedication to duty and contagious brand evangelism, Ruprecht comes from a more than three-year tenure as Hustler’s senior manager of business development, where she oversaw the growth of the LFP Internet Group. While at Hustler, Ruprecht forged new partnerships for LFP’s affiliate program and other initiatives, earning an XBIZ Exec Award as Business Development Executive of the Year in 2017 in recognition of her ongoing achievements.

A popular personality within the industry, Ruprecht has served in a wide variety of roles, including as a former director of the Women in Adult trade group and in the affiliate management space for leading companies such as NakedSword, FalconBucks, Sparta Video, Lucas Entertainment and more.

For her part, Ruprecht is eager to take on a pivotal role with Playboy as it pursues several new digital initiatives in 2019.

“Leaving Hustler was a tough decision,” Ruprecht reveals, “but Playboy’s vision and direction as it builds out its online properties is exciting and is something that I wanted to be a part of.” 

For more information, email holly@playboy.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Strike 3 Holdings Sues Meta for Pirating Vixen Media Group Content to Train AI

Vixen Media Group owner Strike 3 Holdings filed suit in federal court this week, accusing Facebook parent company Meta of copyright infringement and alleging that Meta has extensively pirated VMG content to train its artificial intelligence models.

Pineapple Support, Streamate to Host 'Navigating Grief and Loss' Support Group

Pineapple Support and Streamate are hosting a free online support group to help performers cope with grief and loss.

Friday is Final AV Compliance Deadline in UK

Friday, July 25 marks U.K. media regulator Ofcom’s deadline for user-to-user services such as tube, cam and fan sites to implement its requisite “highly effective age assurance” measures for preventing minors from viewing adult content.

AEBN Publishes Popular Searches for May, June

AEBN has released the top search terms for the months of May and June from its straight and gay theaters in all 50 states and the District of Columbia.

Ofcom Releases Transparency Reporting Guidelines

Ofcom, the U.K. media regulator, has made public its official guidance detailing how online service providers — including adult sites — will be required to publish annual transparency reports on their efforts to protect children from online harms.

New AV Rules Take Effect for Ireland-Based Sites

Ireland’s Online Safety Code came into force Monday, including a provision requiring adult sites headquartered in Ireland to implement age assurance measures beyond self-declaration.

XBIZ Amsterdam Calls on New Startups for 'Spotlight' Program

XBIZ is pleased to announce that its new “Startup Spotlight” programming will make its European premiere at XBIZ Amsterdam 2025, set to take place Sept. 2-5 at the Jakarta Hotel Amsterdam.

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

Show More