LOS ANGELES — Traffic network Adnium has announced the launch of its advanced statistics interface, offering easy navigation, robust filtering and the ability to view statistics from a different perspective.
According to the company, advertisers and publishers can use the new system to attain a better ROI by improving efficiency and providing a more in-depth look at their statistics.
“You now have access to the most advanced statistics engine in the industry,” Adnium’s Luke Hazlewood explains. “Publishers and advertisers can build fully customized granular statistics reports with just a few clicks and access detailed metrics that improve operational intelligence and generate better profit margins for anyone seeking real-time data with a purpose.”
A company spokesperson notes that users that liked Adnium the way it was can still use the classic view but notes it’s easy to move to the next level and get all of the statistics at a glance, creating meaningful dashboards that help users keep their finger on the pulse of what’s happening right now.
“Use the ‘advanced’ button to expand your view and explore the most granular statistics in the industry with an amazing number of filtering options that go far beyond simple charts of specific time frames,” the spokesperson says. “See how the traffic is performing from each source based on several metrics and make better decisions about your ad spend on a moment to moment basis by filtering down to the specific information you believe to be the most valuable.”
The spokesperson says that when acquiring traffic in the past, the challenge was usually finding a way to get accurate data worth investigating.
“Now the game has changed and most buyers are overwhelmed by the amount of data available on a constant basis,” the spokesperson concludes. “By visually exploring your data in multiple ways and using various indicators offered within the Adnium Advanced Interface, you will be able to take notice of even the smallest differences, and as we all know, those seemingly minor data points can quickly become the basis of new traffic theories that result in far more money reaching your bottom line.”
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