Porn-Consumption Researchers Win $25,000 Pornhub Grant

Porn-Consumption Researchers Win $25,000 Pornhub Grant

NEW YORK — Pornhub announced today that Dr. Omri Gillath and collaborators Dr. Ateret Gewirtz-Meydan and doctoral candidate Katie Adams are recipients of the Pornhub Sexual Wellness Center Grant.

The $25,000 grant was given to the University of Kansas psychology professor and his assistants after judges reviewed thousands of applicants to fund research on how pornography consumption affects thought patterns and relationships.

The grant, stemming directly from Pornhub’s philanthropic umbrella, “Pornhub Cares,” solicited outstanding faculty members who are supporting research work carried out by university students under their direction. 

Corey Price, Pornhub’s vice president and chief spokesman, said Gillath “remains dedicated to uncovering more detailed information on the consumption of adult entertainment and its effects, and we are happy to champion his endeavors.”

“Ultimately, we want people to have access to new information to lead happier and healthier sex lives, and Gillath’s work will go a long way towards accomplishing this,” Price said.

A long-tenured professor of psychology at KU, Gillath’s hypothesis implies that “pornography may be consumed for reasons more complex than what is currently understood. Different reasons and motives play a central role in shaping whether the outcomes of pornography consumption will be positive or negative.”

With the research grant, Price said, Gillath’s project will add to the growing body of research that focuses on the consumption of pornography and will map the correlations between porn consumption, attachment style, sexual behaviors and attitudes, gender and relational outcomes.

"We are so excited and honored to be selected as the recipients of the first research grant from Pornhub Sexual Wellness Center,” Gillath said. “Receiving the grant provides us the funding to conduct multiple studies to validate the structure of our new scale and test its contribution to the field. This will improve the understanding of the role porn plays in close relationships and in society more broadly.” 

The research team includes Adams, a graduate student at the University of Kansas, pursuing a PhD in psychology. Her work focuses primarily on close relationships and sexuality. In addition, Gewirtz-Myedan is a sex therapist who recently finished her postdoctoral research fellowship at the Crimes against Children Research Center within the Family Research Laboratory in the department of sociology at the University of New Hampshire, as well as Gillath from the Department of Psychology at KU.

“The Pornhub Sexual Wellness Center is thrilled to be able to support sex research,” said Dr. Laurie Betito, a renowned clinical psychologist specializing in sex therapy.

”Even though we may think sex is a natural act, there is still so much we don’t know," Betito said. "Sexuality is complex and we need research to gain a better understanding of this most universal act and all that it implies. With this grant, we’re looking forward to the brilliant research to be done by Gillath and his team.”

Since launching in early 2017, the Pornhub Sexual Wellness Center has become home to hundreds of articles authored by dozens of doctors, counselors and community leaders, all specializing in different aspects of sexual health.

Under the direction of Betito, the site continues to touch on everything from the biological to the social components of sexual life.

"The Pornhub Sexual Wellness Center prides itself in offering those consulting the site a truly holistic approach to informing themselves on becoming healthier, happier and more responsible when it comes to sex," Betito said.  

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Vanna Bardot Slithers Into the Spotlight in X3 Magazine

Twice-crowned XMAs Female Performer of the Year Vanna Bardot headlines the latest issue of X3 magazine, the industry’s premier “authenticity first” publication spotlighting the real personalities, passions, and stories behind today’s top stars.

On the Set: Adriana Chechik Returns in Ricky Greenwood's New Dorcel Feature

The walls of the Miami hotel room are painted lilac, with neon pink LED strips lining the corners. There’s a fake white plant, and teal drapes frame the lone window. A packed suitcase lies by the door.

Ana Foxxx, Jade Venus Star in Latest From Transfixed

Ana Foxxx and Jade Venus star in the latest release from Transfixed, titled "Third Date Jitters."

Jasmine Sherni Gets Exorcised in Latest From Brazzers

Jasmine Sherni stars with Luna Star and Scott Nails in the latest scene from Brazzers, titled “The Brazzorcist.”

Elana Bunnz Makes Her WIFEY Debut

Elana Bunnz stars with her husband Don and Prince Yahshua in the latest release from Vixen Media Group studio imprint WIFEY.

'MILFlicious' Launches Through YourPaysitePartner

MILFlicious.com has officially launched through YourPaysitePartner (YPP).

Evil Angel Debuts Pat Myne's 'Jax Slayher For Days 2'

Evil Angel has released director Pat Myne’s new showcase title, “Jax Slayher For Days 2.”

Heaven & Hell Industry Bash Set for Tonight in Hollywood

The annual Heaven & Hell adult industry Halloween party will take place tonight at The Jungle in Hollywood from 9 p.m. to 3 a.m. (PDT).

Op-Ed: The Guardian's XBIZ Amsterdam Podcast Dismisses Creators' Experiences

British newspaper The Guardian’s podcast coverage of XBIZ Amsterdam 2025 purports to investigate the power dynamics of today’s online adult industry. Instead, it ignores creators’ voices, airs tired and outdated preconceptions about the business, and rehashes the unsupported claims of anti-pornography crusaders.

Eva Maxim, BranditScan Launch 'Killer' Promo

Eva Maxim and BranditScan have partnered for the Killer Creator Giveaway promotion.

Show More