BARCELONA — TrafficStars today announced its appointment of Peter Rabenseifner as CEO.
According to the company, TrafficStars is a powerful self-serve RTB ad network, buying and selling worldwide traffic with OpenRTB protocol capabilities. Rabenseifner, a seasoned executive who has been successfully leading TrafficStars for the past year as managing director, will oversee the day-to-day leadership of the company.
“Peter’s expertise and reputation within this industry make him the perfect fit for this position,” says Geoffrey Bonnechère, the co-founder and departing CEO of TrafficStars. “Over the past year Peter has effectively led the TrafficStars business by developing long-term strategies, restructuring all departments and innovating new technologies. I am confident that Peter is the right person to take over TrafficStars.”
Rabenseifner has deep experience in leading successful teams, developing and overseeing departmental strategies and building up an extensive client base in the industry with a strong track record of driving performance to all projects he managed.
“I cannot imagine a more exciting time to be managing TrafficStars,” Rabenseifner says. “After leading the company for the past year in the role of managing director, I am certain that with the talented team we have in place and the industry-leading technology we have developed, TrafficStars will continue to grow and TrafficStars will continue to thrive. I am thrilled to bring in my experience and knowledge to lead TrafficStars to the next step of its evolution.”
Geoffrey Bonnechère served as TrafficStars CEO for four years and grew the company from a startup into one of the largest and most reputable ad-networks in the industry. He will remain at hand for strategies and ideas to the management of TrafficStars.
“Since the founding of TrafficStars, we have always attracted the right people to lead the company and Peter is the perfect fit; not only is he knowledgeable in the industry, but he has proven to be instrumental in growing the business by always thinking ahead of the market and bringing in fresh ideas,” Remi St Maur, partner and chief business development officer adds. “I am incredibly excited about working alongside Peter to take TrafficStars to the next level.”
