BARCELONA — ExoClick has announced its launch of a dedicated website for its ad tech video news program, “The Additive,” at TheAdditive.tv.
According to the company, the new website features all of the program’s episodes in chronological order with a dedicated interviews page where viewers can get business insights from industry experts, including affiliate guru Charles Ngo, dating experts Jenny Gonzalez and Simon Corbett, VR media expert Zsuzsanna Vida and ExoClick experts Benjamin Fonzé, Oliwia Kaluzynska, Ada Llorca and Kelan Stone.
The website also features links to top trending ad tech news stories.
“The Additive” reports on new ad format technologies including Virtual Reality, Augmented Reality and Mixed Reality, the latest industry statistics, native advertising, programmatic ads, the dating market, social media, industry trade shows and more.
“We launched the show back in April 2017 and we have produced 17 episodes so far,” says the show’s presenter, Giles Hirst. “We have grown to around 7,000 views per episode which is why we decided to create a dedicated website for the show.”
Hirst says “The Additive” is aimed at online marketers, affiliates, publishers and ad industry pros, with partners including dating industry news site Global Dating Insights and the twice-yearly industry trade event The European Summit.
Ad tech related news releases can be sent to the contacts listed on the website’s editorial page for inclusion in the program.
The show’s latest episode features news stories on legalizing sports betting across the U.S., Snapchat’s AR ad unit success, and the new dating industry trend of video streaming.
The new site can be seen here.
For more information, click here.