Gamma to Oversee Operations of VividTV, Vivid.com

Gamma to Oversee Operations of VividTV, Vivid.com

LOS ANGELES — Gamma Broadcast Group will oversee day-to-day operations of VividTV and Vivid.com, according to a deal between the companies announced today.

“It’s the perfect time to combine VividTV’s worldwide success in developing the adult TV business with Gamma’s online and technology expertise,” said Steven Hirsch, founder and co-chairman of Vivid.

Hirsch said that he and Vivid co-chairman Bill Asher will be intimately involved in the “strategic partnership” and will continue to oversee Vivid Radio and licensing activities.

In its 30 years, Studio City, Calif.-based Vivid has assembled one of the world’s largest archive of adult films of any single studio, which remain best sellers online, on broadcast and in stores throughout the world.

Gamma, a Saint-Laurent, Quebec, multimedia company specializing in e-commerce, is grouped around two major axes — the contextual marketing and the websites of internet entertainment.

Gamma provides broadcast VOD and linear around the world, managed IT services, website hosting and networking services to the adult entertainment industry, as well as offering brand building, affiliate program, online marketing, content encoding, site design and maintenance, and server management services. 

“We are very excited to partner with Steven and Bill to take advantage of Vivid’s 35 years of history and strong industry foothold,” said Michael H. Klein, Gamma’s head of broadcasting and licensing.

“Combine that with all the award-winning content that Gamma Films produces, along with all the top brands for which we have exclusive worldwide broadcasting rights, and you have one of the stronger products to bring to the marketplace.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Trump Administration Issues Executive Order Against 'Debanking'

The White House on Thursday issued an executive order limiting financial institutions’ ability to restrict access to financial services for people or groups involved in lawful industries, a longtime goal of adult industry advocates and stakeholders.

Millie Morgan Stars in Latest From MILFY

Millie Morgan stars with Hollywood Cash and Sheem in the latest release from Vixen Media Group (VMG) studio imprint MILFY, titled “Hot Blonde MILF Gets Tag-Teamed.”

Go.cam Launches Free Age Verification Solution, Anti-Fraud Features

Go.cam has announced that its age verification solution is now free with updated anti-fraud and identity protection features.

Mick Blue Dishes on Role in BET Plus Crime Flick 'Dutch III'

Decorated performer Mick Blue has stepped outside of the adult industry to appear in "Dutch III: International Gangster," a new mainstream crime movie currently streaming on BET Plus.

Blake Blossom, Millie Morgan Topline 'Massage Seductions 4' From Sweetheart Video

Blake Blossom and Millie Morgan headline the fourth volume of “Massage Seductions” from Mile High Media studio imprint Sweetheart Video.

Elegant Angel Rolls Out 'Performers of the Year 2025'

Elegant Angel has kicked off its annual "Performers of the Year" campaign with weekly double penetration scene releases as part of "DP Tuesdays."

Adult Time's 'How Women Orgasm' Series Spotlights Sarah Arabic

Sarah Arabic is spotlighted in the latest installment of "How Women Orgasm," from Adult Time studio banner Up Close.

Florida AG Sues EU-Based Adult Companies for Failing to Age-Verify Users

Florida Attorney General James Uthmeier filed a lawsuit Monday with the 12th Judicial Circuit Court of Florida against five EU-based adult companies for allegedly failing to require age verification before allowing access to adult content.

SkyPrivate Launches 'Telegram Pay-Per-Minute' Feature

SkyPrivate has launched a new pay-per-minute (PPM) private show option on Telegram.

Jessica Aaren, Wendy Raine & Harley Love Star in 'Freakier Friday' Parody From TeamSkeet

Jessica Aaren, Wendy Raine, and Harley Love star with Sage Roux in "I’m Still in My Stepdaughter's Body, Fuck Us Again," the latest parody release from TeamSkeet.

Show More