Gamma to Oversee Operations of VividTV, Vivid.com

Gamma to Oversee Operations of VividTV, Vivid.com

LOS ANGELES — Gamma Broadcast Group will oversee day-to-day operations of VividTV and Vivid.com, according to a deal between the companies announced today.

“It’s the perfect time to combine VividTV’s worldwide success in developing the adult TV business with Gamma’s online and technology expertise,” said Steven Hirsch, founder and co-chairman of Vivid.

Hirsch said that he and Vivid co-chairman Bill Asher will be intimately involved in the “strategic partnership” and will continue to oversee Vivid Radio and licensing activities.

In its 30 years, Studio City, Calif.-based Vivid has assembled one of the world’s largest archive of adult films of any single studio, which remain best sellers online, on broadcast and in stores throughout the world.

Gamma, a Saint-Laurent, Quebec, multimedia company specializing in e-commerce, is grouped around two major axes — the contextual marketing and the websites of internet entertainment.

Gamma provides broadcast VOD and linear around the world, managed IT services, website hosting and networking services to the adult entertainment industry, as well as offering brand building, affiliate program, online marketing, content encoding, site design and maintenance, and server management services. 

“We are very excited to partner with Steven and Bill to take advantage of Vivid’s 35 years of history and strong industry foothold,” said Michael H. Klein, Gamma’s head of broadcasting and licensing.

“Combine that with all the award-winning content that Gamma Films produces, along with all the top brands for which we have exclusive worldwide broadcasting rights, and you have one of the stronger products to bring to the marketplace.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC: California's Device-Based AV Law Does Not Apply to Adult

The Free Speech Coalition (FSC) put out an advisory today explaining that California's new device-based age verification law does not apply to adult websites.

Chelsea Poe Releases 'Reclaimed: Long Live Queer Porn'

Director and performer Chelsea Poe has released her latest feature, titled “Reclaimed: Long Live Queer Porn.”

Reena Sky Launches New Paysite

Reena Sky has launched her new official paysite, ILoveReenaSky.com.

Aubrey Kate Toplines 'TS Doctor's Office' From TransSensual

Aubrey Kate headlines “TS Doctor’s Office,” the latest title from Mile High Media studio imprint TransSensual.

NextGen Payment Joins ASACP as Corporate Sponsor

NextGen Payment has signed on as the latest corporate sponsor for the Association of Sites Advocating Child Protection (ASACP).

Lauren Phillips, Derek Kage Cap AEBN's Top Stars for 3rd Quarter of 2025

AEBN has revealed its most popular performers in straight and gay theaters for the third quarter of 2025.

Ricky's Room Signs Chanell Heart to 1-Year Deal

Ricky’s Room has signed Chanell Heart to a non-exclusive, multi-scene contract for one year.

Jonni Darkko Drops Evil Angel Blowbang With Jennifer White

Jennifer White stars in an Evil Angel blowbang release from director Jonni Darkko.

Ariel Demure Leads Latest From TransSensual

Reigning XMAs Trans Performer of the Year Ariel Demure stars in the latest TransSensual scene, titled "My Big Cock Cummy Wedding."

Autumn Rain Fronts Latest Release From Evil Angel

Autumn Rain stars alongside Christian Wilde in the latest Evil Angel scene.

Show More