LIMASSOL — TrafficStars has announced refinements to its native ad technology that the company says completely eradicates blind clicks.
Characterizing the upgrade as an industry-leading move that benefits both publishers and advertisers, TrafficStars says it is the only ad network in the industry to fully comply with Google’s ad standards.
“Google’s new advertising standards stipulate that any click which takes a user away from the page without their knowledge or intent is misleading and this includes blind clicks on blank spaces of native ads,” TrafficStars’ Managing Director Peter Rabenseifner says. “Now, only the links and images are clickable for all native ad placements, which means users will no longer be taken to another page by clicking any blank spaces surrounding the ads.”
Rabenseifner notes the new technology has already been deployed by TrafficStars and is active on all publishers who have implemented native ads on their sites.
The native ad inventory went live in January of this year and is said to be the biggest in the industry.
“We’re pleased to have completely removed blind clicks from native ads,” Rabenseifner reveals. “This not only benefits publishers by ensuring 100 percent compliance [with] Google’s ad standards, but also benefits advertisers by increasing the quality of traffic as we’ve done everything to ensure users will only be clicking on native ads intentionally.”
Rabenseifner says the company is committed to being ahead of the game and ensuring its technology protects and benefits both publishers and advertisers in every way possiblener.
“I’m proud to work with a dedicated and talented tech team who can implement such technology quickly and efficiently,” Rabenseifner concludes. “We’re already working on new projects to even further cement our position as the number one ad network in the industry.”
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