LIMASSOL — TrafficStars has announced the launch of a new advertising format through its ad platform, the mobile postitial.
According to the company, this ad spot has been introduced to provide publishers and advertisers with more ways to comply with Google’s Better Ads Standards.
The first website to make postitial ads available for advertisers through the TrafficStars platform is partner website xHamster. The new mobile ad spot is a 300x250 banner ad which is shown between two pages of content — after a user watches a video on the mobile version of xHamster and then clicks to navigate to another page.
The ad can be immediately dismissed by users, aligning it with Google’s better advertising standards by providing a non-intrusive and user-friendly experience. With 15 million daily impressions, initial tests are showing extremely positive results with high click through and conversion rates.
TrafficStars’ Managing Director Peter Rabenseifner says the company is happy to provide pioneering forms of advertising for advertisers and publishers, while adding more variety to its growing inventory.
“We’re committed to helping publishers maintain their revenues while providing positive experiences to their users — as well as providing sustainable alternatives to our advertisers,” Rabenseifner explains. “At TrafficStars, we believe this is another step in the direction towards a cleaner and more user-friendly future in the advertising industry.”
TrafficStars mobile postitial ads are now available to all publishers and advertisers.
For more information, email advertising@trafficstars.com.