BARCELONA — ExoClick has announced its launch of a set of new Google-compliant ad formats.
The formats include enhanced native advertising options, interstitials and rich-media billboard banners.
Twelve months ago, ExoClick launched its native ad widget and now there are two additional formats available related to this responsive ad type — desktop native interstitials, which overlay the page with contextually relevant ads and appears as a smooth transition from the side of the page; and desktop native exits, which trigger when the user moves the mouse outside of the page when the user is going to exit the site.
Both formats can be easily closed by the user.
Also new at ExoClick is the rich-media billboard banner, a desktop 970x250 format that sits on top of the publisher site’s page and can be skipped by the user any time.
Additionally, ExoClick has created new interstitial formats in both desktop and mobile-specific versions, including the desktop interstitial full page, which is available with pre and postitial options, where a full-page interstitial appears with a top bar featuring the publisher site’s name and a link enabling the user to go directly to the content on the publisher’s site.
The desktop interstitial overlay is available with pre- and postitial options as a 900x600 iframe centered as an overlay and featuring a top right “close” button.
Mobile marketers receive mobile full-page interstitials, filling the full screen and fully responsive, appearing between page loads on a mobile site and can be skipped by the user at any time; while the mobile 300x250 interstitial overlays the screen with a smooth transition from the side of the page and can be skipped by users at any time.
Finally, additional and improved in-video ad formats are offered, including two new in-video sizes, 728x90 and 488x60. Both appear similar to ads on YouTube within a publisher’s video player and are available as pre-roll/custom/post-roll and on pause.
“With Google’s new restrictions now in full force, we are committed to ensuring that our publishers have the best collection of ad formats available to them so that they can monetize their content while improving user experience,” ExoClick CEO Benjamin Fonzé explains. “For advertisers, we are offering an excellent, wide range of Google-friendly ad formats to enable them to reach users and convert their offers.”
“This is just the start,” Fonzé adds. “Later in March, we will provide even more ‘user-friendly’ ad formats for clients on ExoClick’s network.”
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