Good Vibrations Senior Buyer Coyote Days told XBIZ that the biggest change being made to the Please line is its image, featuring new bottle shapes, brighter colors and a new 16-oz. size not previously available in the store.
"We're giving the products a cleaner, fresher look that can be sold in any store and be attractive to different demographics," Days said.
Please's moisturizing cream lube is glycerin-free, and Days said it's a bit thicker than other creams on the market. The gel lube has only a slight taste to it, she said, and has a "stay put" consistency.
She also said Good Vibes' popular liquid lubricants are currently in the redesign process, with a new formula being developed, and will be available to customers soon.
Also in line for revamping is Good Vibes' collection of all-natural bath and body products. Days said their recipes will remain untouched, but that the line's image is being overhauled and its brand more established, similar to what's happening with the Please lubricants.
All of the company product labels also will be redesigned, their focus no longer being on the Good Vibrations brand name, making the products more independent from the store.
Days said Good Vibes is focused on developing powerful sub-brands.