LOS ANGELES — Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.
Watkins, who will serve as CEO, founded the company alongside President and COO Adam Moskowitz. The two previously worked together as executives at Pipedream Products.
"Having a partner who understands the industry, shares my vision, and brings so much operational experience to the company makes this launch even more profound," Watkins said.
Added Moskowitz, "Briana and I have talked for years about combining our strengths and building something together. Wild Brands brings that dream to life. As president and COO, I am focused on creating the operational foundation that will support Briana’s vision as CEO and position the company for sustainable growth across multiple categories."
The company will focus on sexual enhancement products, including gummies and honey products, to be manufactured in the U.S.
"Rather than following a novelty-driven approach to its presentation, Wild Brands embraces a more sophisticated, sensual aesthetic," said a rep. "Animal prints, eye-catching imagery and playful details will help give the collection a recognizable identity while maintaining an upscale yet approachable presentation."
Watkins elaborated on the company's marketing.
"There are already many supplements on the market, so I knew Wild Brands needed to have its own personality," she said. "I aimed for the branding to be sexy, confident and fun, but not tacky. Every part of the collection is being developed to stand out and give retailers something visually exciting to put on their shelves."
According to the rep, Wild Brands plans to debut its inaugural product line in November.
For more information, visit WildBrandProducts.com.
