LIMASSOL, Cyprus — TrafficStars has announced the appointment of Peter Rabenseifner as its new managing director.
According to the company, Rabenseifner is an online marketing expert with extensive experience in the industry who began his career at DIMOCO, a leading mobile payment aggregator, and later was responsible for growing the mainstream business at ExoClick.
Later, he cofounded the AdXite ad network, which is part of Wiget Media, and has now joined the TrafficStars ad network and exchange.
TrafficStars has offices in Barcelona, Limassol and Montreal. Rabenseifner was tapped to manage all of its global teams and processes from his office in Barcelona.
“TrafficStars is an exciting opportunity because as a young company at this point in its upward trajectory, it’s the perfect time to implement new strategies and be able to see immediate impacts on the business,” Rabenseifner said.
“In an industry with tough competition and fast changes, it has been the only network we have seen advancing so quickly in technology and innovation during the past few years. I am very confident in the capacity TrafficStars has to react swiftly to market changes and remain on top of its game.”
Rabenseifner plans to maintain TrafficStars’ growth by improving processes across departments, focusing on new technologies and pushing forward programmatic buying and selling through RTB.
TrafficStars’ CEO Geoffrey Bonnechère said Rabenseifner is a great addition to its team of industry experts.
“I’ve learned throughout my experience that people are the key to a successful business, and the only way to keep growing is to hire highly qualified experts,” Bonnechère said. “He is going to have a very positive impact, and I’m confident he will help us to maintain and propel our status as pioneers in technology and innovation in this industry.”
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