LOS ANGELES — Shots Media today reported a successful showing of its new Electroshock line at the eroFame trade show.
As with most of its new brands, Electroshock was designed, developed and produced in-house at Shots headquarters in The Netherlands.
“It all started with market research, followed by pencil-and-paper sketches. After that, 3D prints and, of course, prototypes followed to finally give us six perfect designs,” a company spokesperson explained. “Before going into production, all models passed through a variety of test panels to get necessary feedback.”
The spokesperson said that most current electro products in the market “are pretty hardcore, look aggressive and can give you a nasty shock if you are not careful,” and so it captured a gap in the market where Electroshock products function as a normal vibrator or toy but can also convert into the electro-stimulation mode.
“This way beginning clients can easily get onboard by choosing position one, of the possible five, and slowly work their way up the stimulation ladder,” the spokesperson said. “From beginners to experienced users, there is always a perfect mode to enjoy Electroshock.”
The 10-speed vibration mode on the toys can be individually regulated from stimulation modes, providing 50 different settings.
The initial lineup consists of a rabbit vibrator, g-spot vibrator, butt plug and a prostate massager that are rechargeable and have two command buttons.
A battery-powered, remote-controlled, cock ring with ball strap and electro-massage gloves are also available.
The toys are made of high-grade medical silicone and waterproof (not to be used in electro-mode).
From the design of the toys to the Electroshock logo in blue foil, Shots said it believed it has another winner on its hands, supporting the line in retail shops with complimentary info-graphs and testers included in the planogram shipment, and online, with introduction films, photos and banners available.
“All the right factors are there,” the spokesperson said. “The concept, the product, the functions, the packaging, the POS and last, but by no means least, the very competitive pricing that allows the electro-stimulation beginner to step over that threshold.”
For more information, click here.
