Forward Approach Marketing Taps Josh Ortiz for Executive Position

Forward Approach Marketing Taps Josh Ortiz for Executive Position

LOS ANGELES — Forward Approach Marketing, formerly known as FineAss Marketing (FAM), has announced its hiring of industry veteran Josh Ortiz.

According to the company, Ortiz’s position is broad and covers all aspects of marketing, client, public and media relations.

“We’re pleased to have Josh join the team and add his knowledge and experience to the FAM conglomerate,” said Forward Approach Marketing CEO Adella Curry. “We have been working with Josh in a freelance capacity since July and the entire team has come to rely on him. He brings excellent communication and relationship skills to the table, takes great pride in his work, and is a team player.”

With five years in the adult industry and 10-plus years in corporate business-to-business sales, Ortiz brings a broad spectrum of experience that ranges from promoting small boutique level brands to some of the largest in the industry. Ortiz comes to FAM from Eldorado Trading Company where he was instrumental in sales and education.

“I am honored to be part of FAM,” said Ortiz. “My love for our industry, the amazing humans that comprise it, and my commitment to integrity driven results were compelling forces in my desire to find a position within an organization where I could still have a positive impact. FAM encompasses all of this and more than I could have ever expected.”

Ortiz’s arrival coincides with Forward Approach Marketing’s growth in the health and wellness space.

For more information, e-mail info@forwardapproachmarketing.com.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Liberator Introduces 'Luxe Faux-Fur' Throw Collection From 'Fascinator' Line

Liberator has debuted its Luxe Faux-Fur throw blanket collection from its Fascinator line.

XR Brands Debuts 'Jock Premium' Squirting Dildos Collection

XR Brands has introduced its Jock Premium collection of squirting, silicone dildos.

Kaotik Labs, Dildos Assorted Ink Distro Deal

Svakom’s male-focused sextech sister brand, Kaotik Labs, has signed a deal with Dildos Assorted (DA) for exclusive online distribution.

Calvista Now Shipping Tenga Products and 'Iroha' Line

Calvista has signed an Australian and New Zealand distribution deal for Tenga and its Iroha product line.

Orion Unveils 6 New Styles From 'Abierta Fina' Line

Orion Wholesale has introduced six new styles from its Abierta Fina collection.

Full Circle Debuts New Pleasure Products for 'Anal August'

Full Circle has introduced its Sparkle-LIT anal plug and My Buddy collection of rechargeable plugs.

Creator and Sexual Wellness Brand Marketplace Platform 'Teasr' Launches

Teasr, an online marketplace for creators and sexual wellness brands that focuses on live-selling and video product demonstrations, has officially launched.

B-Vibe Debuts 'Premium XXL' Collection

B-Vibe has debuted its Premium XXL collection of dildos and anal pleasure products.

Orion Debuts 'Love Balls' Collection From Cuties Line

Orion Wholesale has introduced the new Love Balls pelvic trainer collection from its Cuties line.

Lovehoney Group Resolves Patent Disputes With Maia Toys, CalExotics, Doc Johnson

Lovehoney Group announced in a statement that it has settled patent disputes with Maia Toys, CalExotics and Doc Johnson Enterprises regarding products protected by the company’s intellectual property rights.

Show More