LOS ANGELES — Forward Approach Marketing, formerly known as FineAss Marketing (FAM), has announced its hiring of industry veteran Josh Ortiz.
According to the company, Ortiz’s position is broad and covers all aspects of marketing, client, public and media relations.
“We’re pleased to have Josh join the team and add his knowledge and experience to the FAM conglomerate,” said Forward Approach Marketing CEO Adella Curry. “We have been working with Josh in a freelance capacity since July and the entire team has come to rely on him. He brings excellent communication and relationship skills to the table, takes great pride in his work, and is a team player.”
With five years in the adult industry and 10-plus years in corporate business-to-business sales, Ortiz brings a broad spectrum of experience that ranges from promoting small boutique level brands to some of the largest in the industry. Ortiz comes to FAM from Eldorado Trading Company where he was instrumental in sales and education.
“I am honored to be part of FAM,” said Ortiz. “My love for our industry, the amazing humans that comprise it, and my commitment to integrity driven results were compelling forces in my desire to find a position within an organization where I could still have a positive impact. FAM encompasses all of this and more than I could have ever expected.”
Ortiz’s arrival coincides with Forward Approach Marketing’s growth in the health and wellness space.
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