Forward Approach Marketing Taps Josh Ortiz for Executive Position

Forward Approach Marketing Taps Josh Ortiz for Executive Position

LOS ANGELES — Forward Approach Marketing, formerly known as FineAss Marketing (FAM), has announced its hiring of industry veteran Josh Ortiz.

According to the company, Ortiz’s position is broad and covers all aspects of marketing, client, public and media relations.

“We’re pleased to have Josh join the team and add his knowledge and experience to the FAM conglomerate,” said Forward Approach Marketing CEO Adella Curry. “We have been working with Josh in a freelance capacity since July and the entire team has come to rely on him. He brings excellent communication and relationship skills to the table, takes great pride in his work, and is a team player.”

With five years in the adult industry and 10-plus years in corporate business-to-business sales, Ortiz brings a broad spectrum of experience that ranges from promoting small boutique level brands to some of the largest in the industry. Ortiz comes to FAM from Eldorado Trading Company where he was instrumental in sales and education.

“I am honored to be part of FAM,” said Ortiz. “My love for our industry, the amazing humans that comprise it, and my commitment to integrity driven results were compelling forces in my desire to find a position within an organization where I could still have a positive impact. FAM encompasses all of this and more than I could have ever expected.”

Ortiz’s arrival coincides with Forward Approach Marketing’s growth in the health and wellness space.

For more information, e-mail info@forwardapproachmarketing.com.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Electric Novelties Debuts 20 New 'Blue Line' Chastity Styles

Electric Novelties has introduced 20 new Blue Line chastity styles.

Sportsheets Wins Trademark Infringement Case Against Copycat Website

The World Intellectual Property Organization (WIPO) has ruled in favor of adult brand Sportsheets in a case against a copycat website using an infringing domain.

Sex Expo 2027 Unveils Guest Speaker Lineup

The Sex Expo 2027 schedule is now live, featuring two days of educational sessions, interactive workshops and expert-led conversations at the JW Marriott L.A. LIVE, Jan. 7-10.

Lovense Introduces Touch-Responsive 'Glint' Vibrating Anal Plug

Lovense has debuted its new Glint vibrating anal plug for couples, featuring a touch-responsive base that syncs the device's stimulation with the rhythm and thrust of the wearer's partner.

Orion Debuts New Vibe From 'Javida' Line

Orion Wholesale has introduced the newest vibrator from its Javida collection.

Fort Troff, XR Brands Enter Strategic Partnership

Pleasure brand Fort Troff has entered a strategic partnership with XR Brands for product development, manufacturing, and distribution.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Show More