Doc Johnson Unveils 'Pop Up Pleasure Machine' Vending Machine

Doc Johnson Unveils 'Pop Up Pleasure Machine' Vending Machine

NORTH HOLLYWOOD, Calif. — Doc Johnson launches a new campaign this evening featuring a temporary, traveling sex toy vending machine that will make its way throughout the U.S. throughout the next few months.

Doc Johnson has transformed a traditional vending machine into a “technicolor touring pop-up,” which will feature a curated selection of Doc Johnson products, including the TRYST multi-erogenous Silicone Massager, the BUZZ Liquid Vibrator, and the multi-colored American POP! Mode plug, as well as select Doc Johnson swag.

The “Pop Up Pleasure Machine” will travel to various locations across the U.S. for a few days at a time, and will tour the country throughout the next few months and into early 2018, the company said.

The machine’s first stop will be tonight in downtown Los Angeles at Whitney Bell’s exhibition, “I Didn’t Ask for This: A Lifetime of Dick Pics.”

The machine will make its second appearance the next day on Saturday at Boomtown Brewery in DTLA for a party at the Disco Dining Club — an underground, bi-monthly supper club which has been attended by Dita Von Teese and has been called “Los Angeles’ Most Decadent Dinner Party.”

For the remainder of the Pop Up Pleasure Machine’s multi-city tour, Doc Johnson says it will announce the ongoing vending machine’s locations via press releases and on its social media platforms, including Facebook, Instagram, and Twitter.

 “Our new campaign, the ‘Pop Up Pleasure Machine,” aims to expand our reach, and drive awareness of the Doc Johnson brand amongst a millennial audience in particular,” Doc Johnson Marketing Executive Erica Braverman said. “We’re finding that people, and millennial men and women especially, want to break the ‘sex toy taboo’ with us; and they also want to engage with brands in an authentic, experiential way.”

Doc Johnson COO/CCO Chad Braverman adds, “The point of this project is really not about the sale of individual products, but is more so a unique and interesting way to connect with a new audience — while also sparking conversation and generating excitement for pleasure products in general. I think that this pop-up concept is right on brand for us, and something that people will love getting involved in.”

Scott Watkins, Doc Johnson VP of sales and marketing, said, “While customers can already see our products in retail stores across the country, we wanted to provide another way to create top-of-mind awareness for people who wouldn’t have otherwise thought of sex toys as a holiday gift. Our retail and distributor partners should prepare for an influx of demand for Doc Johnson products in general — with a particular focus on TRYST, BUZZ, and our American POP! collection.”

For more information and tickets to Whitney Bell’s “I Didn’t Ask for This: A Lifetime of Dick Picks” exhibition, click here.

For more information and tickets to Disco Dining Club’s “Playground Edition” pop-up event, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More