ExoClick Updates Fluid Player, Adds Monetization Tools

ExoClick Updates Fluid Player, Adds Monetization Tools

BARCELONA — ExoClick has announced its introduction of several new features to Fluid Player, the free, Open Source, HTML5 video player.

Sponsored by ExoClick, Fluid Player is now one of the most advanced video players available, with the new features having been developed to help publishers better monetize the video content on their sites.

Fluid Player now supports autoplay and multiple resolutions: 480p, 720p or 1080p, plus embedded logos in any video with the logo displayable in a range of different transparencies and placed in any of the four corners of the player.

Fluid Player works seamlessly with ExoClick’s pre-roll in-stream video ad format, while the new features enable publishers to maximize the player’s advertising potential. These include ad text displayed in the top right corner of the video screen; CTA ad text displaying a call to action message in the bottom left corner of the video screen; and a custom HTML banner displaying a custom HTML banner when a user pauses the video being played on the player.

Fluid Player can be fully customized to fit into the look and feel of a publisher’s site. Additionally, because Fluid Player is Open Source, developers are adding new features and sharing them on GitHub — such as two new skins (Cool Blue and Lady Penelope), in addition to the four default skins now available.

“Video players are the most important pieces of software within the online entertainment industry,” ExoClick CEO Benjamin Fonzé explains. “Because the player is fully Open Source we spoke with the developer community asking them what new features they would find useful, so ExoClick has invested time and resources to make Fluid Player the most advanced, free HTML5 video player available.”

Fonzé invites developers to create new features and tools for Fluid Player and share them on GitHub.

The player’s updated website contains many useful tools including a full list of features, a feature comparison chart with other video players that are currently available, and all the code needed to implement each of the newest version’s features.

Fluid Player is free to use and can be downloaded here.

For more information, email info@fluidplayer.com.

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