Lovehoney Wins Another Online Store Cybersquatting Case

Lovehoney Wins Another Online Store Cybersquatting Case

PRAGUE — Score another domain name victory for Lovehoney Group Ltd.

The Czech Arbitration Court this week awarded the HoneyLoveToys.com domain name to Lovehoney, the largest sex toy retailer in the U.K.

Lovehoney claimed in the UDRP action that the respondent named in the case, Tom Horton, registered HoneyLoveToys.com last year to intentionally poach its customers. Lovehoney said it had no affiliation with Horton or the website.

HoneyLoveToys.com offers a full lineup of sex toys and novelties and is purportedly operated from China.

Lovehoney, based in Bath, U.K., operates Lovehoney.com and Lovehoney.co.uk online stores. In January, the company was awarded Online Retailer of the Year (Pleasure Products) at the 2017 XBIZ Awards.

In the decision over HoneyLoveToys.com, an arbitrator said that the reverse combination of the first two words as “honeylove” in combination with the word “toys” makes that the disputed domain name is confusingly similar to Lovehoney’s registered trademarks in the E.U. and elsewhere.

In the order transferring the domain name to Lovehoney, the arbitrator ruled that the HoneyLoveToys.com domain name was confusingly similar to Lovehoney’s trademark, that the respondent had no rights or legitimate interests in respect of the disputed domain name, and that the domain name was registered and being used in bad faith.

“The panel finds it likely that internet users may be confused by the disputed domain name, and may actually believe that there is a connection between complainant as a trademark owner and respondent as a domain name holder,” the arbitrator said.

Last week, XBIZ reported that Lovehoney Group Ltd. was awarded the Lovehoney.online domain name in a similar case involving an online retail store.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kiiroo Debuts 'Julio' Interactive Thrusting Dildo

Kiiroo has introduced Julio, its first interactive thrusting dildo vibrator.

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a deal with LoveStore Mexico to carry the pleasure brand's products for distribution to Mexican retailers.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Motorbunny 'Buck' Appears in 3D Adult Video Game 'LoveCraft'

The 3D adult video game LoveCraft, in partnership with Motorbunny, has created a virtual version of its Motorbunny Buck vibrating saddle for use in the Steam platform game.

Pornhub Unblocks Australia Users on iOS Devices, Citing Apple AV Effectiveness

Pornhub parent company Aylo on Tuesday announced that users in Australia will once again be able to access the popular site if they are using Apple devices and have confirmed their age through Apple’s Australian age-verification process.

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

California Governor Signs Bill Limiting CIPA Claims

Governor Gavin Newsom has signed into law a bill to narrow the scope of the California Invasion of Privacy Act (CIPA), to prevent abusive lawsuits targeting online businesses, including adult websites.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Show More