Lovehoney Wins Another Online Store Cybersquatting Case

Lovehoney Wins Another Online Store Cybersquatting Case

PRAGUE — Score another domain name victory for Lovehoney Group Ltd.

The Czech Arbitration Court this week awarded the HoneyLoveToys.com domain name to Lovehoney, the largest sex toy retailer in the U.K.

Lovehoney claimed in the UDRP action that the respondent named in the case, Tom Horton, registered HoneyLoveToys.com last year to intentionally poach its customers. Lovehoney said it had no affiliation with Horton or the website.

HoneyLoveToys.com offers a full lineup of sex toys and novelties and is purportedly operated from China.

Lovehoney, based in Bath, U.K., operates Lovehoney.com and Lovehoney.co.uk online stores. In January, the company was awarded Online Retailer of the Year (Pleasure Products) at the 2017 XBIZ Awards.

In the decision over HoneyLoveToys.com, an arbitrator said that the reverse combination of the first two words as “honeylove” in combination with the word “toys” makes that the disputed domain name is confusingly similar to Lovehoney’s registered trademarks in the E.U. and elsewhere.

In the order transferring the domain name to Lovehoney, the arbitrator ruled that the HoneyLoveToys.com domain name was confusingly similar to Lovehoney’s trademark, that the respondent had no rights or legitimate interests in respect of the disputed domain name, and that the domain name was registered and being used in bad faith.

“The panel finds it likely that internet users may be confused by the disputed domain name, and may actually believe that there is a connection between complainant as a trademark owner and respondent as a domain name holder,” the arbitrator said.

Last week, XBIZ reported that Lovehoney Group Ltd. was awarded the Lovehoney.online domain name in a similar case involving an online retail store.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Hot Octopuss Debuts 'Jett Turbo' Male Stimulator

Pleasure brand Hot Octopuss has introduced its new Jett Turbo male frenulum stimulator.

Fleshlight, Hentaied Team Up to Launch New Product Line

Fleshlight and Hentaied have partnered to launch the new Fleshlight x Hentaied collection.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new two-function vibrator from its Javida line.

GirlsDoPorn Defendants Ordered to Pay Victims $75.5 Million

A federal court has ordered former GirlsDoPorn owner Michael Pratt and his co-defendants in the GDP sex trafficking case to pay restitution totaling $75,568,283.47 to 106 victims.

Harry Styles Restocks, Expands 'Pleasing Yourself' Collection

Harry Styles’ pleasure brand Pleasing has restocked its Pleasing Yourself line of double-sided dildos and lube, and added branded apparel.

Another German Court Rejects Blocking Orders Against Pornhub, YouPorn

A German court has blocked the Rhineland-Palatinate Media Authority (MA RLP) from forcing telecom providers based within the court’s jurisdiction to cut off access to Aylo-owned adult sites Pornhub and YouPorn.

Kiiroo Introduces New Luxy Dutch Stroker

Kiiroo has debuted the new Luxy Dutch stroker sleeve from its FeelStar line.

Ofcom Fines Kick Online Entertainment $1 Million for AV Noncompliance

U.K. media regulator Ofcom on Thursday fined Kick Online Entertainment 800,000 pounds (more than $1 million) for failing to implement age checks as required for compliance with the Online Safety Act.

FSC Details Legislative Outlook for 2026

The Free Speech Coalition (FSC) has laid out the legislative outlook for the industry in 2026.

Starship Unveils New Executive Team

Starship Enterprises has announced its updated executive leadership team.

Show More