BARCELONA — AdSecure has announced the launch of its new ad verification tool for ad networks and publishers, allowing them to automatically scan ad tags and landing pages for policy non-compliance and malware in real-time.
According to the company, AdSecure’s technology is built around a custom crawler using behavioral targeting techniques and is able to run checks from multiple browsers, devices, and more than 70 geos, to ensure continuous compliant and malware-free ad delivery and to sustain a safe user experience for website visitors.
As soon as AdSecure’s system detects a threat, it generates real-time notification alerts through intelligent threat analysis. The alerts are immediately sent to the client via email or through an API giving them access to comprehensive reports listing all malicious links, which then allows the client to take the appropriate actions.
AdSecure Product Manager Mathieu Derval says the system is quick to set up and it saves clients valuable time and resources by cleaning out malware and non-compliant advertising and therefore protecting their online reputation.
“Malvertising poses a very serious threat to the online community and for the entire online advertising ecosystem,” Derval explains. “Malware distributed through the digital advertising supply chain degrades overall trust in this ecosystem.”
Derval says cybercriminals are taking advantage of the open online ad system which relies on multiple parties including advertisers, networks, exchanges, and publishers.
“The boom in programmatic advertising offers attackers advanced targeting options making their malicious campaigns extremely effective and difficult to detect,” Derval adds. “This is why we created the AdSecure platform to give the industry the most effective, accurate and reliable ad verification tool.”
To meet with Derval at Dmexco in Cologne email mat@adsecure.com.
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