Chad Braverman, director of product development and licensing for Doc Johnson, told XBIZ that the tiny bullets had been previously used inside a line of mini-toys, and that some of the Club Jenna girls brought up the idea of selling the little vibes separately.
"They're incredibly powerful and incredibly strong." Braverman said, "And they're easy to travel with ... and hide."
Braverman said the Petite Treats are designed for maximum vibration in the smallest possible package, and that "Anyone who says bigger is better will change their mind after using this product."
Each bullet is equipped with a hand-held controller featuring a multispeed twist-dial, and are available in red, peach and purple.