Under the terms of the deal, Brickhouse Mobile will bring XLR8 Mobile's original and acquired content to mobile phone users around the world. The content available will include "Bikini Cocktail" videos featuring celebrity models providing bartending tips with a splash of sex appeal. Other Brickhouse products include content featuring Andrea Lowell (star of VH-1's "The Surreal Life"), Charmane Star and content from October Media Group. Product offerings will include glamour, topless, nude and softcore. Content will be available via carrier decks in domestic and international markets.
"There's a level of trust, and a comfort level," Perry Tell, CEO of XLR8 Mobile, told XBIZ. "I shopped around with a couple of providers, and Brickhouse is a good fit for us. We're not an adult company; we have some content that falls into that category. We didn't want to be aligned with a firm that's strictly adult. "
Fayling was equally as excited about the partnership.
"We're excited to introduce XLR8 Mobile's unique content to our worldwide distribution channels," he said. "Sexy original programming starring adult entertainment celebrities is a formula for great success. These products are sure to be a hit with mobile operators and consumers alike."
Brickhouse Mobile and XLR8 Mobile are currently working to ensure that all content complies with current U.S. and international standards. In addition, Brickhouse Mobile will help XLR8 Mobile to ensure that content will only be delivered to age-appropriate users.
