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Grooby Launches 30th Anniversary Campaign

Grooby Launches 30th Anniversary Campaign

LOS ANGELES — Grooby is celebrating its 30th anniversary with a showcase campaign featuring 30 of the studio's newest models.

The campaign, titled "30 for 30," kicked off with scenes starring Briar Bianchi, Lilly Benz, and Cosette Valmont, released across the studio's network of sites.

"As part of our 30th year celebration, we’re planning to find 30 new girls during this year who we think exemplify Grooby and who we believe could be the stars in the years to come," said CEO Steven Grooby. "A few of our models we’ve already shot this year, and we’re excited for what 2026 brings."

For more information, visit Grooby.com.

Follow the studio on X.com.

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