Adam & Eve Director of Public Relations Katy Zvolerin told XBIZ that the company was using multimedia advertising. "We're doing a bunch of different things. We're doing satellite radio. The Blue Collar Comedy group has worked out really well for us, surprisingly," she said.
The option of "Good, Better, Best" in product categories also has increased sales, according to Zvolerin. "People want the best. Best has more bells and whistles, and usually a higher-price point."
In addition, Jennifer Alberry, director of Internet marketing, said, "AdamEve.com maximized the Valentine's Day rush with expedited shipping promotions and coupons for future use. Valentine's is historically a busy time for us — but this year we gave our customers some valuable incentives for ordering from us."
For more information on Adam & Eve, visit AdamEve.com.