SAN FRANCISCO — xHamster has announced an initiative incentivizing its AI bots to create a new language utilizing sound bites from the content users have uploaded to the popular adult tube site.
According to the company, all that moaning and groaning could soon mean something besides sweet love making — it will help to create a better experience for users. xHamster has been an early adopter of AI technology and uses AI to learn customers viewing habits, patterns, and how their content taste evolve over time. This allows xHamster to analyze millions of data points to learn from.
“This could truly be the language of love,” said xHamster Chief Marketing Officer Alex Hawkins. “We here at xHamster pride ourselves on being on the forefront of technology and using it to better serve our users. At the end of the day, it is about providing a unique, one of a kind experience for visitors.”
To accomplish this task, xHamster created a reward system for its AI agents.
“When the agent learns and communicates a new word, task or concept using audio sound from a video uploaded to the site, it is rewarded,” Hawkins added. “This reward system incentivizes the AI agents to create and learn a new language.”
Hawkins said AI agents are very intelligent and have a tremendous aptitude and speed for learning.
“AI is just the science of getting computers to act without being explicitly programmed or you can say it is just a machine learning algorithms that make our systems better and smarter,” Hawkins explained. “It is truly a humbling experience to realize humans can only go so far and this machine you are building will outperform you and your team in a matter of years.”
Hawkins notes that while two agents speaking their own love language might seem silly, getting data that computers understand makes sense for machine learning and AI.
“The English language is very complex and complicated,” Hawkins concluded. “Using simple noise or sounds for concepts and ideas simplifies this entire process to speed up learning.”
