WASSERBILLIG, Luxembourg — pjur has announced its collection, pjur Elements of Love, has rebranded as pjur Love, and will feature a new logo.
"The modified design lets customers navigate their way through our range even faster, enabling them to find their favourite products in our pjur product ranges love and med," said Michael Bart, head of global marketing and online marketing.
According to a representative, reducing the previous three words to the key visual "love" directly reflects the core topic at the heart of this series. Additionally, the thicker, larger font is easier for the brain to take in and has been proven to make a brand more credible and trusted by consumers, the company reports. The new font is modern and makes the logo recognizable.
"The soft contours also symbolize the premium quality of the brand and the respectful role that pjur plays in the intimate lives of our customers," said Alexander Giebel, CEO and founder of the pjur group. "Our dealers will also benefit from these advantages."
For more information, visit pjurGroupUSA.com.
