Alexander Institute Named Joydivision Master Distributor

Alexander Institute Named Joydivision Master Distributor

LOS ANGELES — Alexander Institute is now exclusively representing Joydivision in the U.S.

All Joydivision products are made in Germany. Its collection includes the Xpander anal stimulator, Drive male performance products and Joyballs, which are all made from Silkomed.

Silkomed is a high-quality nonporous material that can be used with all lubricants, including water and silicone-based, and is hypoallergenic, and dermatologically and clinically tested. Along with the expanded medical-grade Joystick line, other items include WARMup and Femme Fatale luxury class of dermatologically and clinically tested massage oils.

Joydivision launched in 1994 with The Loveswing, and expanded with an extensive line of lubricants and innovations like the premium quality vibrator Joystick.

All Joydivision products are now exclusively distributed by Alexander Institute, producer of one of the world’s largest sex education series, available on DVD and VOD, and publisher of a number of books for lovers. The company’s instructional programs are for couples and singles who want to enhance their sex life. World-renowned sex therapists, educators and best-selling authors develop Alexander Institute’s erotic and informative series, featuring real couples in real situations.

“The cooperation of these two intimacy industry giants provides exciting new opportunities for marketing and sales of both extensive lines,” the company said.

Joydivision products are available from ECN, Eldorado, Entrenue, Holiday Products and Williams Trading.

The latest products from Joydivision will be shown at the Alexander Institute booth at ANME, located in the main hall, booth 87.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Fleshlight Debuts Robin Coffins Stroker

Fleshlight has introduced its new Pro stroker, molded from the anatomy of Robin Coffins.

Howl Marks Successful Fundraising Campaign

Wellness brand Howl has announced the success of its crowdfunding goal of £370,000.

Male Power Debuts New 'Oh Snap!' Collection

Male Power has introduced the Oh Snap! line of men’s underwear.

Show More