Alexander Institute Named Joydivision Master Distributor

Alexander Institute Named Joydivision Master Distributor

LOS ANGELES — Alexander Institute is now exclusively representing Joydivision in the U.S.

All Joydivision products are made in Germany. Its collection includes the Xpander anal stimulator, Drive male performance products and Joyballs, which are all made from Silkomed.

Silkomed is a high-quality nonporous material that can be used with all lubricants, including water and silicone-based, and is hypoallergenic, and dermatologically and clinically tested. Along with the expanded medical-grade Joystick line, other items include WARMup and Femme Fatale luxury class of dermatologically and clinically tested massage oils.

Joydivision launched in 1994 with The Loveswing, and expanded with an extensive line of lubricants and innovations like the premium quality vibrator Joystick.

All Joydivision products are now exclusively distributed by Alexander Institute, producer of one of the world’s largest sex education series, available on DVD and VOD, and publisher of a number of books for lovers. The company’s instructional programs are for couples and singles who want to enhance their sex life. World-renowned sex therapists, educators and best-selling authors develop Alexander Institute’s erotic and informative series, featuring real couples in real situations.

“The cooperation of these two intimacy industry giants provides exciting new opportunities for marketing and sales of both extensive lines,” the company said.

Joydivision products are available from ECN, Eldorado, Entrenue, Holiday Products and Williams Trading.

The latest products from Joydivision will be shown at the Alexander Institute booth at ANME, located in the main hall, booth 87.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Alex Fine Details Her Journey as Dame CEO, Pleasure Activist

Alex Fine’s venture into the world of sextech began with a master’s degree in clinical psychology from Columbia University. Her original goal was to become a sex therapist, but in 2014, she recognized a much broader opportunity.

Le Wand Introduces 'Dual Stimulation' Vibe Collection

Le Wand has debuted its new Dual Stimulation vibrator line.

Sportsheets Expands 'Peaches 'N CreaMe' BDSM Collection

Sportsheets has introduced 13 new items from its Peaches ‘N CreaMe collection of BDSM products.

Satisfyer Rebrands 'Pro 2 Kiss' Vibe as 'Deep Kiss'

Satisfyer has rebranded its Pro 2 Kiss mini vibe as the Deep Kiss.

Lovense Debuts 'Lush Mini' Wearable Egg Vibrator

Lovense has introduced its new remote-controlled Lush Mini wearable egg vibrator.

Blush Debuts 'Dream Crush' Vibe

Blush has introduced the Dream Crush mini-vibrator from its Play With Me collection.

Vush, Kayla Jade Collab for Pleasure Product Collection

Sexual wellness brand Vush and performer Kayla Jade have partnered for a limited-edition line of pleasure products.

XBIZ Expo Debuts New '3D' Hybrid Show Format, Set for Jan. 8-12

XBIZ Expo, the premier business-to-business event exclusively for product manufacturers, retail buyers and the broader pleasure community, will return this January with a new hybrid format designed to give qualifying participants more ways to conduct business.

Doja Cat Gives Nod to Motorbunny

Doja Cat has given a nod to Motorbunny in a social media post.

Full Circle Debuts 'My Buddy' Anal Vibe Collection

Full Circle has introduced its new My Buddy collection of anal vibrators.

Show More