Alexander Institute Named Joydivision Master Distributor

Alexander Institute Named Joydivision Master Distributor

LOS ANGELES — Alexander Institute is now exclusively representing Joydivision in the U.S.

All Joydivision products are made in Germany. Its collection includes the Xpander anal stimulator, Drive male performance products and Joyballs, which are all made from Silkomed.

Silkomed is a high-quality nonporous material that can be used with all lubricants, including water and silicone-based, and is hypoallergenic, and dermatologically and clinically tested. Along with the expanded medical-grade Joystick line, other items include WARMup and Femme Fatale luxury class of dermatologically and clinically tested massage oils.

Joydivision launched in 1994 with The Loveswing, and expanded with an extensive line of lubricants and innovations like the premium quality vibrator Joystick.

All Joydivision products are now exclusively distributed by Alexander Institute, producer of one of the world’s largest sex education series, available on DVD and VOD, and publisher of a number of books for lovers. The company’s instructional programs are for couples and singles who want to enhance their sex life. World-renowned sex therapists, educators and best-selling authors develop Alexander Institute’s erotic and informative series, featuring real couples in real situations.

“The cooperation of these two intimacy industry giants provides exciting new opportunities for marketing and sales of both extensive lines,” the company said.

Joydivision products are available from ECN, Eldorado, Entrenue, Holiday Products and Williams Trading.

The latest products from Joydivision will be shown at the Alexander Institute booth at ANME, located in the main hall, booth 87.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Sustory Introduces 'Lennox' Vibrating Anal Beads

Pleasure brand Sustory has introduced Lennox, its new progressive vibrating anal bead system.

Odin Introduces 'Kink Mechs Turret' Sex Machine

Odin Novelties has debuted its new Kink Mechs Turret sex machine.

Hismith Introduces 'Max 200W' Sex Machine

Pleasure brand Hismith has debuted its new Max 200W sex machine.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new harness sets to its Bad Kitty collection of fetish accessories.

Liberator Introduces 'Luxe Faux-Fur' Throw Collection From 'Fascinator' Line

Liberator has introduced its Luxe Faux-Fur throw blanket collection as part of its Fascinator line.

XR Brands Debuts 'Jock Premium' Squirting Dildos Collection

XR Brands has introduced its Jock Premium collection of squirting, silicone dildos.

Kaotik Labs, Dildos Assorted Ink Distro Deal

Svakom’s male-focused sextech sister brand, Kaotik Labs, has signed a deal with Dildos Assorted (DA) for exclusive online distribution.

Calvista Now Shipping Tenga Products and 'Iroha' Line

Calvista has signed an Australian and New Zealand distribution deal for Tenga and its Iroha product line.

Orion Unveils 6 New Styles From 'Abierta Fina' Line

Orion Wholesale has introduced six new styles from its Abierta Fina collection.

Full Circle Debuts New Pleasure Products for 'Anal August'

Full Circle has introduced its Sparkle-LIT anal plug and My Buddy collection of rechargeable plugs.

Show More