QUEBEC CITY — CrakRevenue has announced its launch of more than 50 gaming offers, now available for immediate promotion.
On top of this, the cost-per-acquisition network also announced the addition of two new Smartlinks in the gaming vertical: one with mainstream gaming options, the other targeting strictly mature audiences.
According to the company, following success in five other verticals including cams, dating, nutra, surveys, and VOD, it is doubling down on its expertise to incorporate online games into its offer lineup.
“Although we’ve always been at the forefront of adult gaming for several years, we’re taking it to the next level by officially launching our gaming vertical,” said CrakRevenue’s Business Development Manager Thierry Bouchard. “Our fresh new products and creatives, as well as our brand new Smartlink, will make it even easier for you to convert your adult gaming traffic.”
The network’s signature all-in-one Smartlinks tool allows affiliates with gaming traffic to access offers adapted to their geo and device while targeting a specific niche.
“Promoting individual games can at times be a little bit more of a challenge than promoting, say, some other type of individual offer found in CR,” Bouchard explained. “Between app installs, KPIs, carrier restriction and soft vs. hard KPIs, the level of factors and complexity can be daunting when you take everything into account.”
“This is why I encourage the usage of Smartlinks, especially gaming ones,” Bouchard added. “Everything is continually optimized in-house and guaranteed to deliver the best results.”
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