Users create profiles similar to those on MySpace, personalized with photos, comments and lists of available clips to purchase.
"We've created an environment that lets anyone with a videophone be the producer, the director, the star — and importantly the salesperson — of their own adult movie," PixMeTV Director Ed Baker said. "We're planning to turn the PixMeTV platform into the first place that ordinary members of the public go to buy and sell their homemade adult mobile movies, turning Generation X into Generation XXX."
Each short homemade clip is offered at two price points: those labeled "Adults Only" (available to users older than 18) cost $1.36 and others available to all ages cost 77 cents. Twenty cents and 10 cents respectively are returned to the citizen filmmakers.
Baker also said he hopes his company will become synonymous with user-generated content, the same way Google is with search engines.