LIMASSOL — TrafficStars has announced the release of its Real-Time Bidding (RTB) system, making the company OpenRTB compliant and allowing Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), ad networks and affiliate networks to buy and sell traffic in real-time.
According to the company, the OpenRTB project is an open protocol for automated ad trading, which enables TrafficStars Programmatic Advertisers to reduce costs, automate media buys and increase return on investment. Publishers obtain higher fill rates in the process.
EroAdvertising is one of the first partners to integrate with the TrafficStars RTB platform, bringing new options for EroAdvertising advertisers seeking traffic from TrafficStars sources including xHamster, GotPorn, TnAflix, and Empflix.
“It’s a real pleasure to partner up with TrafficStars and to be able to offer our advertisers new traffic sources on demand,” said EroAdvertising CEO Jan Huibers. “I’m happy about how the technology is working.
The integration has been straightforward and between our networks, the discrepancy is very low,” Huibers added. “Now I’m just happy to offer our Advertisers new good traffic sources from well-known brands [such as] xHamster in the EroAdvertising marketplace.”
TrafficStars CEO Geoffrey Bonnechère said, “going fully programmatic was a logical evolution for the company.”
“In the mainstream industry, nearly 30 percent of the traffic is managed through RTB whereas the adult industry has just started to look into this technology,” Bonnechère said. “It’s time to catch up and provide a more accurate technology to advertisers and publishers worldwide.”
Bonnechère noted that announcing OpenRTB with great fanfare is one thing, making it work with hundreds of thousands of requests per second is another.
“Every week we integrate with new RTB partners and we help other companies to develop such technology,” Bonnechère added. “I’m really proud to see how TrafficStars has evolved over the past 18 months, we’re now outperforming most players. It’s really good to dust off the adult traffic business and to push self-appointed tech leaders to evolve.”
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