BARCELONA — ExoClick today launched a new iOS version of its popular Admin Panel app.
Its Android version has reportedly been downloaded more than 9,600 times since its release.
Its free app allows advertisers and publishers to access their ExoClick accounts and view a range of data using an iPhone, iPad or iPod Touch. Once the app is installed, clients log into their account using their username and password and then select either advertiser or publisher options.
Advertisers can see an overview of their budget spend over a six-month timeline, payment transactions by date, type, transaction amount, running account balance and the daily evolution of their campaigns in bar graph format.
Advertisers can also stop and pause campaigns and view campaign statistics as visual pie charts and sortable lists. Data can be analyzed by dates, countries, sites, devices, variations, OS, browsers, categories, carriers, hours, languages, impressions, clicks, CTR, CPC, CPM, cost and goals.
Publishers can view revenue generation for today, this month, last month, an estimated forecast for the current month and see a six-month bar graph overview displaying the financial evolution of their earnings for quick evaluation. Detailed account information on the payment page includes each dated transaction, payment type, transaction amount and running account balance. Publishers can also view statistics which can be filtered by dates, countries, sites, ad zones, devices, OS, browsers, categories, carriers, hours, languages and see a pie chart overview as well as lists of impressions, CTR, and earnings per ad zone.
ExoClick CEO Benjamin Fonzé said that due to the popularity of the company’s admin panel app for Android users, it decided to also make an app available for iOS users.
“The app is an extremely useful free tool for ExoClick clients who want to access their accounts on the go from their mobile devices,” Fonzé explains. “[Now] they can react quickly to incoming data and analyze that data by various segments so that they can make any necessary reactive campaign changes quickly.”
The app requires iOS 10.0 or later, and can be downloaded here.