Hollywood Execs Reportedly in Advanced Talks to Buy Playboy

Hollywood Execs Reportedly in Advanced Talks to Buy Playboy

BEVERLY HILLS, Calif. — A pair of veteran mainstream show business execs, Jeff Sagansky and Harry Sloan, are in advanced talks to acquire Playboy Enterprises, according to a report.

Reuters said that Double Eagle Acquisition Corp, Sagansky and Sloan's acquisition company, is negotiating the acquisition of Playboy as part of a portfolio of assets it is seeking to buy from private equity firm Rizvi Traverse Management.

The proposed purchase price is valued between $2 billion and $3 billion, sources told Reuters.

Rizvi Traverse's portfolio also includes stakes in Twitter Inc, SpaceX, Square Inc and Snapchat, as well as RealD Inc.

Reuters said it is unclear whether Double Eagle would acquire all the assets of Playboy Enterprises.

Beverly Hills, California-based Playboy Enterprises publishes Playboy magazine in the U.S. It also has global licensing agreements for consumer products that feature its brand.

The company, founded by Hugh Hefner in 1953, was taken private in 2011 by Rizvi Traverse in a deal that valued Playboy at $207 million.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2026 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 14 in conjunction with the XBIZ 2026 digital media conference.

2026 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony, presented by SVAKOM and Kaotik Labs, on Sunday, Jan. 11, in conjunction with the pleasure products trade show XBIZ Expo.

GutDolls Launches Brand Ambassador Program

German pleasure brand GutDolls has announced the launch of its global Brand Ambassador Program (GutDolls Botschafter Programm).

Madison Wilde, Serena Hill Topline Latest 'Bad Lesbian'

Madison Wilde and Serena Hill headline the 21st volume of "Bad Lesbian" from Girlfriends Films.

AEBN Publishes Report on POV Trends

AEBN has published a report on POV and gonzo categories from its straight and gay theaters.

Joybear Pictures to Launch 'I Really Love' Studio Imprint

Joybear Pictures has announced that its new studio imprint, I Really Love, will launch in January.

GoFundMe Launched for Veteran Lighting Director James 'NoNo' Nono

A GoFundMe campaign has been launched to assist longtime adult industry lighting director James “NoNo” Nono and his wife, Stephanie Ross.

Pineapple Support to Host 'Life Transitions' Support Group

Pineapple Support is hosting a free online support group on navigating transitional and liminal spaces.

Lulu Chu Stars in Latest Installment of 'Under the Bed'

Lulu Chu stars with Sophia Locke and reigning XMAs MILF Performer of the Year Penny Barber in the latest installment of Pure Taboo series “Under the Bed,” titled “The Growth.”

Nalpac Releases 2025 Winter Catalog

Nalpac has released its 80-page 2025 winter catalog.

Show More