Hollywood Execs Reportedly in Advanced Talks to Buy Playboy

Hollywood Execs Reportedly in Advanced Talks to Buy Playboy

BEVERLY HILLS, Calif. — A pair of veteran mainstream show business execs, Jeff Sagansky and Harry Sloan, are in advanced talks to acquire Playboy Enterprises, according to a report.

Reuters said that Double Eagle Acquisition Corp, Sagansky and Sloan's acquisition company, is negotiating the acquisition of Playboy as part of a portfolio of assets it is seeking to buy from private equity firm Rizvi Traverse Management.

The proposed purchase price is valued between $2 billion and $3 billion, sources told Reuters.

Rizvi Traverse's portfolio also includes stakes in Twitter Inc, SpaceX, Square Inc and Snapchat, as well as RealD Inc.

Reuters said it is unclear whether Double Eagle would acquire all the assets of Playboy Enterprises.

Beverly Hills, California-based Playboy Enterprises publishes Playboy magazine in the U.S. It also has global licensing agreements for consumer products that feature its brand.

The company, founded by Hugh Hefner in 1953, was taken private in 2011 by Rizvi Traverse in a deal that valued Playboy at $207 million.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Chaturbate Announces 2025 Music Contest Winners

Chaturbate has revealed the winners of its 2025 music competition.

Hime Marie Leads Latest From Hookup Hotshot

Hime Marie returns to Hookup Hotshot for a new scene featuring Nade Nasty.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

Angelica Heaven Leads Latest From Immoral Productions

Angelica Heaven stars in a new Immoral Productions trilogy alongside Terry Banks, Matt Bird, Rob Hudson, and studio honcho “Porno Dan” Leal.

ProDx Health Launches 'Priority Club' Expedited Testing Program

ProDx Health has launched its new Priority Club expedited testing program.

Creative Conceptions Increases Satisfyer Inventory

Creative Conceptions is now distributing over 150 new items from Satisfyer.

We-Vibe Debuts 'Chorus Pro' Vibrator

We-Vibe has introduced its new Chorus Pro vibrator for couples.

MYM Launches New Traffic System

German creator platform MYM has launched a new traffic system for its members.

Payton Preslee Fronts Latest From New Sensations

Payton Preslee and Codey Steele star in the latest release from New Sensations.

Orion Debuts 'Flexible Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the Flexible Butt Plug with Vibrations from its Anos line.

Show More