LOS ANGELES — CalExotics today said it launched two new Inspire products just in time for Breast Cancer Awareness Month.
Inspire is a collection of thoughtfully designed products aimed at improving the lives of women on their journey for heightened sexual experiences, with five percent of the net proceeds benefiting Living Beyond Breast Cancer (LBBC).
LBBC is a nonprofit organization that provides programs and services to people whose lives have been impacted by breast cancer. Its goal is to provide information and a community of support.
CalExotics has supported LBBC and their efforts for more than 10 years, beginning with the sale of the Papillon massager.
In May of 2016 the pleasure product company launched Inspire as the first full line of products dedicated to a charitable organization.
“Inspire has been an overwhelming success,” said Susan Colvin, founder and CEO of CalExotics. “Everything from the product designs, sexual health and wellness focus and charitable aspect have been carefully crafted to promote women's sexual health and support LBBC.
“We are excited for the launch of our newest products and to further support this incredible cause.”
The two new styles include the Gyrating Wand and Vibrating Tulip Wand.
Both offer the same great features and benefits of the Inspire collection, including premium silicone material, waterproof designs, USB rechargeable motors and 10 vibration functions.
The Gyrating Wand features intense gyrating action for advanced pleasure exploration. The soothing massage it provides can play a critical role in stress relief and relaxation.
The Vibrating Tulip Wand promotes vaginal health and increased sexual stimulation. The tulip shaped tip can be used for beginner Kegel exercise, and the bendable design and extended length offer a wide range of pleasure possibilities.
“Inspire is ideal for Breast Cancer Awareness Month, it focuses on the empower ment of women and maintaining sexual health and wellness. The topic is being discussed on television, in print and online. Stores should use this momentum to help spread the message of Inspire,” said Jackie White, executive vice president of CalExotics.
CalExotics provides signage, collateral, free gifts and more to help promote the collection.
“We recommend creating an Inspire area and promoting the charitable giving aspect of the line,” White said. “This can help increase traffic to your store and provide support for LBBC.”
To see the entire Inspire collection, and to access product information, videos, images, and other marketing material, visit CalExotics.com.
For information on LBBC, visit LBBC.org.