MobAds Acquires BuzzCity

MobAds Acquires BuzzCity

LOS ANGELES — MobAds (trading as MobileWebAdz), the global advertising network based in London, completed an asset acquisition of BuzzCity, based in Singapore.

The newly formed group aims to strengthen their overall market position as a global, mobile-focused advertising network with “the combined scale of over one billion impressions and 35 million clicks a day.” They anticipate further geographic reach into the emerging smartphone markets of South East Asia (Indonesia, Thailand, Malaysia), South Asia (India and Bangladesh) and Africa.

Both businesses currently focus on direct response mobile marketing, but with the addition of BuzzCity, the group can now serve brands alongside direct response products, further diversifying their offering. In addition to the limited overlap in clients, publishers and advertising formats, the MobAds group looks forward to “extensive new lucrative, synergistic opportunities” for its existing and new partners.

MobAds CEO Sacha Jacobs commented, “The mobile advertising segment still shows enormous growth potential for the next four years, with a doubling of smartphone penetration in the emerging markets. As the availability, affordability and desirability of smartphones has increased, penetration of this device will continue to surge in that region. It now provides our group the perfect opportunity with BuzzCity's stronghold in Asia and Africa, aligned to our existing client base in North America, South America and Europe, to continue to offer the reach and scale our local and global partners want.”

“The BuzzCity acquisition adds another page to MobAds’ long successful mobile advertising history,” he added.

Launched in October 2006 and based in London, MobAds is a mobile performance ad network, whose aim is to provide global reach across more than 200 countries

MobileWebAdz, Reporo and BuzzCity are brands within the MobAds group. IBIS Capital Ltd was the advisor of MobAds on the acquisition. Kemp Little LLP provided legal advice.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ 2026 Conference to Debut All-New Company Lounges, Community Track

The event website for XBIZ 2026 is now live, offering information about North America’s largest adult industry conference, set to take place Jan. 12-15.

Mymember.site Integrates VR Functionality

Mymember.site has added virtual reality playback capability to its website management platform.

Texas Patti to Launch Fetish Platform 'EmpireDom'

Performer and content creator Texas Patti is launching a new platform for doms and fetish creators, EmpireDom.com.

Ohio AG Threatens Action Against 'Major' Adult Sites Over AV Law

Ohio Attorney General Dave Yost announced today that his office is sending "notice of violation" letters to 19 adult websites for failure to comply with the state's recently enacted age verification law.

Chaturbate Announces 2025 Music Contest Winners

Chaturbate has revealed the winners of its 2025 music competition.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

MYM Rolls Out New Traffic Features for German Creators

German platform MYM has launched a new traffic system for its creators.

Ukrainian Content Creators on Hook for Nearly $10M in Back Taxes

Content creators in Ukraine owe the equivalent of $9.3 million in back taxes, according to the country's State Tax Service.

Eroutique Relaunches Site Through YourPaysitePartner

Eroutique has relaunched its official website through YourPaysitePartner (YPP).

Update: Pornhub Will Not Block Ohio, Despite AV Law

Pornhub parent company Aylo will not block access to its websites in Ohio, despite new state age verification rules that came into effect Sept. 30.

Show More