PENNSAUKEN, N.J. — Wholesale distributor Williams Trading Co. announced today that Classic Erotica will offer marketing and merchandising support for every brick-and-mortar adult retailer participating in Breast Cancer Awareness during the month of October.
Classic Erotica is eager to create retail excitement generated through a retail merchandising contest and gift with purchase with a minimum order now until Oct. 31, said Janette Bilodeaux, Williams Trading’s director of marketing.
“Classic Erotica is a wildly popular brand among women so it makes perfect sense to show our retailers support this October,” Bilodeaux said. “Our products make women feel pretty, sexy and confident. This is so important to anyone struggling with breast cancer or recovering from it.”
Retailers are encouraged to send in pictures of their Breast Cancer Awareness support using promotional signage Classic Erotica provides them. The winning store will receive a gift basket of Classic Erotica products for all store employees.
“During the month of October, Williams Trading is preparing a promotional blitz,” said Scott Dantis, Williams Trading’s director of sales and marketing. “Our sales team will collect photos and stories to share with all of you. Our website, WilliamsTradingCo.com, will turn pink for that month and we encourage our adult industry partners to do the same.”
For Classic Erotica ordering and product information and to participate in the promotion, call (800) 423-8587 or email sales@williams-trading.com.
