Sssh.com Adopts 'Dynamic Storytelling' Approach to VR Porn

Sssh.com Adopts 'Dynamic Storytelling' Approach to VR Porn
BOSTON — For more than 17 years, director Angie Rowntree has been defying mainstream porn traditions with Sssh.com, a site featuring "porn for women." Now, as she embraces virtual reality (VR), a technology many industry insiders hope will revolutionize the adult industry, Rowntree is again rejecting the typical path, eschewing the first-person point of view currently ubiquitous in VR porn in favor of an approach known as “dynamic storytelling.”
 
“While the VR environment does pair well with the first-person perspective (POV), it’s also limited in a lot of ways,” Rowntree said. “Once you free the viewer’s perspective from being locked into what the ‘protagonist’ is doing, so to speak, it enables the viewer to more completely explore and experience the full environment. It takes the viewer from being a passive observer to allowing them to actually experience the movie more fully.
 
“In the dynamic storytelling model, the viewer is immersed in the story, but not necessarily an interactive part of it,” she explained. “As the viewer, you’re present in the movie and immersed in the environment, but you don’t control or change the course of the story. If the performers walk up a hillside, you get to follow them up, and look at the grass beneath your feet and the sky above you. You also get to see what’s behind you. There’s an amazing freedom of movement.”
 
Rowntree said she was sold on the dynamic storytelling approach after experiencing a VR film called “The Bombing of London” at the Virtual Reality Showcase held during the recent National Association of Broadcasters (NAB) Show in Las Vegas.
 
“The Bombing of London VR experience left a lasting impression and really emphasized the advantages of taking a more story-focused approach to VR,” Rowntree said. “At one point in the movie, I was a passenger on a subway train, just watching the people around me, when there was the sudden sound of an explosion behind me. I was truly startled, and my heart was pounding like it never has in watching a traditional film.”
 
Rowntree said the film also made her realize "we were going to need not only a whole new approach to the visual aspect when shooting 360 VR movies, but we needed to approach audio completely differently as well.”
 
“When you’re in the VR environment and someone runs by you, the sound of their feet hitting the pavement gets louder as they get closer, and quieter again as they pull away,” Rowntree said. “Way more than in a traditional two-dimensional presentation, you really have to factor in the relationship between distance and sound in order to get the audio right.”
 
Rowntree said shooting a movie using the dynamic storytelling model requires a very different set of skills on the part of both the director and the performers, as “you really have to think of it as acting and directing theater, not a movie.”
 
She elaborated, “We’re still experimenting, familiarizing ourselves with the technology and getting used to a whole new way of shooting, one which requires planning out scenes in a very different way. The next challenge is coming up with new and different ways to take advantage of the interactive possibilities offered by VR, to make the viewer an even bigger part of the story as it unfolds.”
 
Sssh.com wrapped shooting of its first VR movie in April for release in July, with more VR creations already in production. The movie’s title is “Empowering Ava: A Virtual Reality Experience.”

“We’ve chosen a genre for the next movie which lends itself beautifully to the VR environment, and we’ve come up with some very fun and creative ways to engage the viewer in the story,” Rowntree said. “From a director’s perspective, it’s really inspiring to shoot VR content, because it forces you to adopt a new mindset and try things which would never occur to you when shooting for a flat, two-dimensional presentation.”
 
Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Elly Clutch, Girthmasterr to Host 2026 XMA Creator Awards

XBIZ is pleased to announce Elly Clutch and Girthmasterr as co-hosts of the 2026 XMA Creator Awards, presented by premium creator platform Fansly.

FSC: TAKE IT DOWN Act Provisions Take Effect May 19

The Free Speech Coalition has issued a reminder notice that the notice-and-removal requirements of the federal TAKE IT DOWN Act will go into effect on May 19.

Venus Berlin Joins ASACP as Media Sponsor

Venus Berlin has signed on as an in-kind media sponsor for the Association of Sites Advocating Child Protection (ASACP).

XBIZ Miami's Host Hotel Sold Out; Additional Hotel Added

Guest rooms at XBIZ Miami’s exclusive conference venue, Goodtime Hotel in South Beach, are now completely sold out.

Penthouse Wins Trademark Infringement Case Against Fraudulent Domain

The World Intellectual Property Organization (WIPO) has ruled in favor of Penthouse World Media in a case against a website using an infringing domain.

'Collective Corruption' Relaunches Through PAYSITE

Fetish and BDSM membership site Collective Corruption has relaunched through PAYSITE.

RocketGate Taps Joël Drapeau for Senior Account Executive Role

Payment processing company RocketGate has hired industry veteran Joël Drapeau as its new account executive for business development and client relations.

VR Reloaded: Inside the Next Era of Immersive Adult Entertainment

For years, virtual reality in adult entertainment hovered somewhere between “quirky novelty” and “exciting promise of things to come.” While the technology hinted at a radically different way to experience erotic media, early experiments often required bulky headsets, complicated downloads, and production techniques that weren’t yet quite up to the task.

Pineapple Support Names Ocean Hanx Brand Ambassador

Pineapple Support has named creator Ocean Hanx as its newest brand ambassador.

Meta Restores Playboy Germany Facebook Page After Court Order

The Facebook page of Playboy Germany, the German-language edition of the magazine, is now back online after a two-month suspension by Meta, following an order by the Düsseldorf Regional Court.

Show More