Williams Trading University Adds Store Builder

Williams Trading University Adds Store Builder

PENNSAUKEN, N.J. — Williams Trading University (WTU), the free online training program for adult retailers, has added the WTU Store Builder, a free online retail store for approved wholesale accounts.

The new WTU Store Builder program offers brick & mortar adult retailers an “instant” online store.

“Sign up before Aug. 1, 3 p.m. EST and every adult retailer will receive a professionally designed custom logo and banner for your store free (value $250) plus $1,000 worth of free design services to build a custom ‘About Us’ page with your content,” says Scott D., Williams Trading Co.’s director of sales & marketing.

According to the company, online research is up and researching product on smartphones is increasingly important to the consumer's in-store shopping journey.

“Competing today with online retailers and Amazon has become an adult retailer’s nightmare,” says Erin V., marketing & vendor liaison. “However, the adult brick & mortar retailer has advantages that the internet can’t offer: personal attention and product expertise.”

With WTU Store Builder, retailers expand their hours of operation to 24/7 at no additional cost for staff and store. Store inventory increases to more than 19,000 SKUS as WTU Store Builder accesses Williams Trading’s live inventory data feed. Set up, brand development and website hosting are free.

“As an approved WTU Store Builder account you can earn an affiliate commission for all sales without investing in inventory, distribution systems, and call centers,” says Rich Pyne, VP of internet sales. “We are providing a no-risk, brand extension as a way to keep their loyal customers’ attention before and after they leave their store.”

For more information, contact a Williams sales representative at (800) 423-8587 or visit WilliamsTradingCo.com. Learn more about WTU Store Builder at WTUStoreBuilder.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kiiroo Unveils 'PowerShot' Stroker

Kiiroo has introduced its PowerShot masturbator.

Fleshlight Debuts Bootydevine Stroker

Fleshlight has introduced its new Pro Fleshlight stroker molded from Bootydevine.

Honey's Place Launches Revamped B2B Website

Pleasure product retailer Honey's Place has launched an updated website for wholesalers at HoneysPlace.com.

Playful Icebreakers Spark Serious Business for Miami XBIZ Retreat Attendees

From a casual welcome reception at Miami’s Grand Beach Hotel to a creative speed networking session to break the ice, candid panels, and dozens of creative in-suite product displays, the first two days of XBIZ Retreat blended business, connection, and just the right amount of fun.

A Look at What's Driving the Booming Demand for Imagination-Inspired Sex Toys

It’s a tale as old as time. In childhood, we are captivated by fantasy stories that allow us to escape into a world of make-believe, where anything is possible. For adults, fantasy can also shape sensual experiences, allowing people to be whoever they want, do whatever they wish and go wherever they desire through role-playing — and an expanding array of imagination-inspired pleasure products.

Frank Lawrence Launches Crowdfunding Campaign for 'Vibrating' Tarot Cards

Publisher/artist Frank Lawrence has launched a crowdfunding campaign to fund his Vibrating Tarot deck.

CalExotics Debuts 5 New Vibes

CalExotics has introduced five new vibrators from its Naughty Bits and Couture lines.

Sportsheets Expands Sex & Mischief 'Lace' Collection

Sportsheets has added ten new styles to its Lace collection by Sex & Mischief.

Orion Debuts 'Showers to Orgasm' Vibe From You2Toys Line

Orion Wholesale has introduced its new Showers to Orgasm vibrator from the You2Toys collection.

Lovense Launches 8th Online 'Global Orgy' Event

Lovense's eighth annual Global Orgy event will take place on X.com May 24-25, at 8 p.m. (EDT).

Show More