BROOMFIELD, Colo. — Eldorado Trading Company has announced a partnership with LELO to offer retailers The Curated Collection promotion. The campaign includes three collections — Classic, Tiani and Wave — all featuring LELO’s "bestsellers and customer favorites."
“Partnering with Eldorado is a great move forward,” said Donna Faro, director of sales at LELO. “This is a good fit for LELO, because we are consistently aiming to bring added-value to the end consumer, which Eldorado is reputable for. The Curated Collections are a dynamic mix of LELO’s bestsellers that will definitely get a great platform to shine with Eldorado!”
The Classic Collection is targeted towards beginners and seasoned experts alike. Ergonomically designed, the updated Nea 2 and Lily 2 now have twice the motor power of the originals. Lily 2 is marketed as "the first-ever fragranced pleasure product" due to LELO’s "one-of-a-kind production process." The Lily 2 in plum has a Bordeaux and chocolate scent, the pink has a rose and wisteria scent and the lavender color has a Manuka honey scent.
The Tiani Collection features a remote-controlled wearable that brings pleasure for two. This collection highlights the Noa, Tiani 2, Tiani 3 and Tiani 24K. These designs feature SenseMotion technology, which allows users to control the sensations during lovemaking through movements of the remote which has "an unprecedented 12 meter range." Through an annual sex survey, LELO reports that 71 percent of couples expressed an improvement in their sex lives after using a couple’s massager. The Tiani 24K features a new dual motor for "more power than ever before and a beautiful ring of 24K gold."
The third collection is the Wave Collection and is "perfect for people looking for that unique toy experience." The Ina, Mona and Loki Wave all feature LELO’s unique Wave Motion technology that mimics the fingers' come-hither motion.
All collections are supported with "creative assets" available to retailers for every product included in the collections. Web banners, product shots, mood shots, product fact sheets and "how to" videos are available for online and digital use. In-store campaign displays, image cards, banners and posters, window dressings and displays are also available.
“We’re excited to be one of LELO’s Cornerstone Partners and bring their innovative products to our retailers,” said Larry Garland, Eldorado founder and CEO. “This sale enables retailers to carry LELO’s top-selling products at a discounted rate for their customers. I say that’s a win-win! Not to mention all the point of sale materials and digital assets LELO is providing to make selling these products as simple as possible.”