LOS ANGELES — CalExotics’ new collection Hard Vibes consist of CalExotics most popular classic vibrators broken down into four categories with a streamlined look.
Four new products were also added to round out the collection, CalExotics said.
“With our expanded branding efforts we felt it was time to update some of our classic products, and the first step was with the Hard Vibes collection,” said Susan Colvin, founder and CEO of CalExotics. “You will see more of this from CalExotics as we continue to move forward.”
Hard Vibes offers four categories to ease in merchandising, selling and shopping. The collection’s selection of mini vibes is discreet and offers value. Slimline offers power from sleek designs. Power+ delivers performance that’s driven by C batteries. Signature features classic shapes.
The new styles include the Mini Leopard Massager, Mini Pearlessence G Vibe and Signature Contoured “G,” which is ergonomically curved with a contoured tip. The Signature Metallic Shimmer G is a smooth, metallic finish G-spot massager.
The Hard Vibes line is designed to be merchandised together.
“The updated, more cohesive packaging looks great together. The categories also make it easy to find the right product quickly. Be sure to check out our visual merchandising plans for suggestions on how to set up your Hard Vibes wall,” said Jackie White, executive vice president of CalExotics.
To learn more about Hard Vibes, and other products from CalExotics, visit CalExotics.com. The site offers detailed product information, images, videos and other marketing resources.
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