LOS ANGELES — b-Vibe has announced its offering of in-store and web merchandising tools to help retailers promote the sex positive, education-focused brand.
According to the company, it currently offers a wide range of materials for creating a fun, sexy and approachable area within the anal toys section of a store.
Retail-savvy company director Alicia Sinclair brings her 10 plus years of professional experience to b-Vibe’s marketing initiative with retail-friendly merchandising tools and promotional material.
“The goal is to create a warm and welcoming, sexy and cool ambiance to the anal section of a retail store,” Sinclair said. “By offering a premium product that’s fun and sexy, it normalizes its use and encourages shoppers to buy.”
According to Sinclair, b-Vibe offers a retail-friendly in-store display that catches the eye with a subtle, cheeky “bum” shape, and further excites customers with a tester that enables them to see first-hand how this toy works.
“Seeing and touching a tester immediately excites the shopper,” Sinclair explains. “The tester allows the customer to touch and feel the softness of the material and the strength of the motors before they buy it.”
Designed with the retailer in mind, b-Vibe’s displays feature anti-theft components that keep the product and remote control safe. The company’s marketing materials also include planograms, signage, videos and product photos, to create a fresh and vibrant in-store aesthetic.
Among b-Vibe’s merchandising tools are shelf talkers that establish branding, along with a set of freestanding easel signs that explains the functions of the rimming plug and anal play, further building upon b-Vibe’s branding. The signs can be set on store shelves or merchandised easily throughout the store for profit-boosting results
“Our branding and marketing tools speak specifically to those interested or curious about anal play and pulls them into the category while making them feel safe,” Sinclair said. “Many people don’t like to ask questions in adult stores, but with the proper marketing, you can spark productive conversations.”
Sinclair says that b-Vibe offers retailers plenty of versatility in merchandising.
“Products can be displayed among high-end, premium goods or can be used to draw people to the anal toys section by displaying it front and center,” Sinclair adds, noting, “b-Vibe can be cross-merchandised with videos within the anal genre, as well as lubricants, enemas and other consumable goods.”
The Rimming Plug is b-Vibe’s first product, with a waterproof remote control and incorporating rotating beads for a rimming sensation, plus tip vibration for orgasmic stimulation. This compact, body-safe, seamless, silicone plug is powerful, and is rechargeable by USB.
b-Vibe products will be showcased at the upcoming XBIZ Retreat, set for May 23-27 in Miami.
The b-Vibe Rimming Plug is now in stock and shipping to retailers. For more information, email firstname.lastname@example.org.