b-Vibe Introduces New Retailer Tools

b-Vibe Introduces New Retailer Tools

LOS ANGELES — b-Vibe has announced its offering of in-store and web merchandising tools to help retailers promote the sex positive, education-focused brand.

According to the company, it currently offers a wide range of materials for creating a fun, sexy and approachable area within the anal toys section of a store.

Retail-savvy company director Alicia Sinclair brings her 10 plus years of professional experience to b-Vibe’s marketing initiative with retail-friendly merchandising tools and promotional material.

“The goal is to create a warm and welcoming, sexy and cool ambiance to the anal section of a retail store,” Sinclair said. “By offering a premium product that’s fun and sexy, it normalizes its use and encourages shoppers to buy.”

According to Sinclair, b-Vibe offers a retail-friendly in-store display that catches the eye with a subtle, cheeky “bum” shape, and further excites customers with a tester that enables them to see first-hand how this toy works.

“Seeing and touching a tester immediately excites the shopper,” Sinclair explains. “The tester allows the customer to touch and feel the softness of the material and the strength of the motors before they buy it.”

Designed with the retailer in mind, b-Vibe’s displays feature anti-theft components that keep the product and remote control safe. The company’s marketing materials also include planograms, signage, videos and product photos, to create a fresh and vibrant  in-store aesthetic.

Among b-Vibe’s merchandising tools are shelf talkers that establish branding, along with a set of freestanding easel signs that explains the functions of the rimming plug and anal play, further building upon b-Vibe’s branding. The signs can be set on store shelves or merchandised easily throughout the store for profit-boosting results

“Our branding and marketing tools speak specifically to those interested or curious about anal play and pulls them into the category while making them feel safe,” Sinclair said. “Many people don’t like to ask questions in adult stores, but with the proper marketing, you can spark productive conversations.”

Sinclair says that b-Vibe offers retailers plenty of versatility in merchandising.

“Products can be displayed among high-end, premium goods or can be used to draw people to the anal toys section by displaying it front and center,” Sinclair adds, noting, “b-Vibe can be cross-merchandised with videos within the anal genre, as well as lubricants, enemas and other consumable goods.”

The Rimming Plug is b-Vibe’s first product, with a waterproof remote control and incorporating rotating beads for a rimming sensation, plus tip vibration for orgasmic stimulation. This compact, body-safe, seamless, silicone plug is powerful, and is rechargeable by USB.

b-Vibe products will be showcased at the upcoming XBIZ Retreat, set for May 23-27 in Miami.

The b-Vibe Rimming Plug is now in stock and shipping to retailers. For more information, email sales@bvibe.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Autoblow Introduces AI Companions With Device Interface

Autoblow has debuted a new series of AI companions that can control the Autoblow Ultra stroker.

Motorbunny Expands 'Grip' Line With 'Fleshlight' Attachment

Motorbunny has added a new Fleshlight-compatible attachment to its Grip line of sex machine attachments.

Orion Unveils 3 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced three new styles from its Noir Handmade line.

A Look at the Growing Business of Artificial Companions Powered by AI, Advanced Materials

Step into any adult expo or consumer forum thread today and the evidence is unmistakable: the sex doll category is in the middle of a full-scale transformation.

Orion Debuts 'Masturbator 09' From 'WYNE' Collection

Orion Wholesale has introduced Masturbator 09 from its What You Never Expected (WYNE) line.

Hankey's Toys Introduces 'Big Pop Mushroom,' 'Xtra-Small Series IV' Dildos

Hankey's Toys has debuted its Big Pop Mushroom dildo and the new Xtra-Small Series IV line of dildos.

Brent Aldon, Erik Vasquez to Co-Host Retail Edition of 2026 XBIZ Honors at Avalon Hollywood

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will co-host the 2026 XBIZ Honors, set for Jan. 11 at Avalon Hollywood in Los Angeles.

Kiiroo Introduces New Argenta Stroker

Kiiroo has debuted the new Feel Argenta stroker sleeve from its FeelStar line.

Howl Launches New 'Ambassador' Referral Program

Wellness brand Howl has launched its Ambassador referral sales program.

Womanizer Unveils 'Next Duo' Vibrating Air Pulse Massager

Womanizer has introduced its Next Duo vibrating air pulse massager.

Show More