Lovehoney Launches Sqweel XT for Men

Lovehoney Launches Sqweel XT for Men

LOS ANGELES — Lovehoney has reported a successful launch of the Sqweel XT for men, following their exhibition at the ANME Founders Show in L.A. 

The U.S. adult trade show marked the debut of the sex toy manufacturer's Sqweel XT for men, where more than 2,000 units were obtained by distributors and retailers over the course of the show.

“After the success of the Sqweel for women, it was the obvious next step to create a similar toy for men," said Ray Hayes, commercial director of Lovehoney. "The momentum for male sex toys is gathering pace and we’re seeing huge demand for the Sqweel XT already.”

The Sqweel XT features 2 sets of Turbo Tongues — soft and extra firm, which rotate in three powerful speeds and three pulsating patterns to simulate oral sex action. USB rechargeable, the toy offers "the ultimate joy for men on tap."

“2016 is the 'Year of the Male Sex Toy' and it’s about time that men realized what they’ve been missing out on,” Hayes added.

Lovehoney describes the toy's predecessors, the Sqweel 2 and Sqweel Go Oral Sex Simulators for women, as being "among the best-selling oral sex toys on the market."

U.S. customers can book a training session for Sqweel XT and the rest of the Sqweel brand with Lovehoney’s brand development manager, Sabrina Earnshaw, by contacting sabrina.earnshaw@lovehoney.co.uk.

Pre-ordering now will ensure delivery in early March. Product videos and images for all of Lovehoney’s core brands can be downloaded from its new trade website at LovehoneyTrade.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Magic Silk Expands 'Exposed' Line With 'Blue Sky' Collection

Magic Silk has expanded its Exposed line of lingerie with the Blue Sky collection.

Male Power Debuts 'Fishnet 2.0' Collection

Male Power has introduced its new Fishnet 2.0 collection of men's underwear.

OTouch Announces '2nd Generation' Masturbators

OTouch has announced the launch of its second-generation strokers.

Orion Unveils New 'Kink Royal' Collection From 'Noir Handmade' Line

Orion Wholesale has introduced the Kink Royal collection from its Noir Handmade line.

Williams Trading Releases 2026 'Valentine's Day Essentials' Catalog

Williams Trading Co. has released its new 2026 Valentine’s Day Essentials catalog.

Le Wand 'Lick' Vibrator Featured in Wired Review

Le Wand's Lick three-in-one vibrator is featured in a new review on Wired.com.

We-Vibe Debuts 2 New Vibrating Cock Rings

We-Vibe has introduced its new Pivot 2 and Verge 2 vibrating cock rings.

Lovense Debuts 'Lush Anal' Vibrator

Lovense has introduced its new app-controlled Lush Anal vibrator.

Orion Debuts 'Rabbit With Thrust and G-Spot Stimulation' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with Thrust Function and G-Spot Stimulation from its Sweet Smile line.

Glittering 2026 XBIZ Honors Celebrates Pleasure Industry

The 2026 XBIZ Honors, presented by Svakom and Kaotik Labs, lit up Avalon Hollywood on Sunday night, turning the iconic venue into a dazzling celebration of pleasure-industry excellence.

Show More