NAPA, Calif. — Vibratex has announced the Magic Wand Rechargeable was named 2016 XBIZ Sex Toy of the Year — Powered.
The new product, introduced in May 2015, joins the classic corded massager under the Magic Wand brand, previously the “Hitachi Magic Wand”, offering consumers the choice of both a cordless and a corded version.
“We are humbled to receive this recognition from our peers and industry experts at XBIZ,” said Shay Martin, vice president of Vibratex, Inc., exclusive importer of the Magic Wand for more than 15 years.
“We had heard from our customers and from bloggers, consumers and reviewers that the Magic Wand Rechargeable was very well liked, especially for its superior power, and for the pleasure possibilities that being able to enjoy your Magic Wand almost anywhere, anytime opens up," Martin added. "However, this award brings that positive feedback to a whole new level.”
XBIZ had previously awarded the new product their “Editor’s Choice," with reviewer Lucy Vonne proclaiming it “the holy grail of sex toys” and “wicked strong."
Vibratex has previously disclosed that brand sales increased over 50 percent in the first five months of the Magic Wand Rechargeable being available, while making no meaningful dent in Magic Wand Original sales. The new product, in addition to being cordless, includes features like four power intensities, four vibration patterns and a smooth silicone head. For added flexibility, the Magic Wand Rechargeable is plug-and-play and can be used while plugged in.
The Magic Wand Original will continue to be available for consumers who prefer the simplicity of a corded massager.
“We expect both products to be best sellers for many retailers going forward,” Martin said.
The Magic Wand became widely known after Betty Dodson, sex educator and author, started recommending the product to her therapy clients in the 1970s. In January 2015, the Magic Wand Original won the SHE Award for “Best Sex Toy for Women,” after winning the first-ever consumer-voted “Favorite Sex Toy for Women” in the Sex Awards, in October 2013.