Patrick Lyons Signs On as Jimmyjane's VP of Marketing

SAN FRANCISCO, Calif. — Jimmyjane has added Patrick Lyons as vice president of marketing.

Lyons will oversee all marketing initiatives for the pleasure product company, which is part of the Diamond Products family of brands alongside Pipedream Products and Sir Richard’s Condom Company.

“Jimmyjane has a built a strong brand foundation around their unique design sensibility. From a marketing position, the company has made great achievements in the space and there is also a lot of opportunity to expand and build upon this in the future,” said Lyons. “I am excited to be joining the Diamond Products family and am especially excited to work with Jimmyjane and their partners this coming year and beyond.”

Lyons brings more than 15 years of marketing experience, from both the mainstream and adult market, to Jimmyjane. As a seasoned marketing expert he has developed a track record of growing national and international brands in the franchise, manufacturing and CPG arenas. According to the company, Lyons possesses in-depth knowledge of brand development, marketing strategy, print and digital media, and go-to-market programs that will prove invaluable for his role at Jimmyjane.

“Patrick is a great fit for the Jimmyjane and we are excited to have him join the team,” Jimmyjane President Robert Rheaume said. “His experience in brand building and his broad marketing knowledge, is going to be a huge asset for the brand as we continue to grow and expand our product offerings in the years ahead.”

"Having quickly made his mark in the novelty business only a few years ago, we’re very excited to have Patrick join our growing team," Diamond Products Chairman and CEO Nick Orlandino said. “We’re looking forward to bringing Patrick’s unique marketing innovations to the Diamond brands.”

Prior to joining Jimmyjane, Lyons was the director of marketing at Eldorado Trading Company and vice president of marketing at WellBiz Brands, an international franchisor in the wellness category. He was also the founder and principal consultant at 9ball Interactive, a marketing and advertising agency focused on developing marketing solutions for small businesses and franchises.