Sheri's Ranch: Virtual Reality Won't Impact Brothel Industry

Sheri's Ranch: Virtual Reality Won't Impact Brothel Industry
LAS VEGAS — As legal brothel Sheri's Ranch prepares for a surge in customers from the 2016 Consumer Electronics Show (CES), it is also bracing for the growing threat of VR in the sexual marketplace, as the technology becomes increasingly influential at CES.  
 
On the official blog of Sheri's Ranch, company spokesperson Jeremy Lemur examined the rising popularity of VR sex. He discusses the front-and-center attention CES is lavishing on the futuristic technology, which has expanded its showroom floor space by 77 percent since last year's event.
 
"How might this technology affect Nevada’s brothel industry in the next five to ten years?" wrote Lemur. "Since virtual prostitution wouldn’t be illegal or unsafe because the participants aren’t really having sex, will a Nevada brothel’s secure, legal setting and reputation for an STD-free environment become irrelevant in the future world of VR technology?"
 
While proponents of VR argue that the convenience of simulated sexual satisfaction via holographic 3D porn and teledildonics trumps a personal encounter, Sheri's Ranch regular Marly disagrees. "I think it will take more than a sex simulator to put me out of business, mainly because I offer so much more than sex," she said, maintaining that VR sex cannot replicate human bonding. "We offer real intimacy, not the illusion of intimacy."
 
"Real sexual relations lead to real relationships with real women," said Red Diamonds, a Sheri's Ranch courtesan. She added that women in her profession can help men enjoy a richer and more satisfying sex life. "Virtual reality couldn't teach a man what I could teach him."
 
While Sheri's Ranch courtesan Amber Lynn concedes that virtual sex may offer certain advantages over visiting a legal brothel, she asked, "But at what cost? Sex that comes so effortlessly will eventually become passionless and mundane. People will forget how gratifying and exciting a genuine tryst can be."
 
"Many adult entertainment entities, including Nevada’s brothels, have their eyes keenly focused on CES 2016 as they anxiously await announcements about the latest VR technology that could propel sex-for-money businesses into uncharted territories," wrote Lemur.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Alexis Fawx Fronts Latest From Bellesa Plus

Multi-XMAs winner Alexis Fawx stars with Josh Rivers in the latest release from Bellesa Plus, titled "Show Me Yours, I’ll Show You Mine."

Amirah Adara Talks Roots, Ambition and the American Dream

Amirah Adara may be new to college football, but she's no stranger to scoring big. Fresh from attending her first Trojans game, the Budapest native shows off her newfound team spirit in a black USC tank top as she settles in at Sana’a Cafe in Los Angeles. It’s a taste of American life she’ll have more opportunities to enjoy with her work visa secured and a bevy of stateside projects ahead.

Vixen Media Group Extends Exclusive Contract, Brand Ambassadorship With Serenity Cox

Vixen Media Group (VMG) has renewed its exclusive contract with Serenity Cox and inked an extension of her brand ambassadorship of studio imprint WIFEY.

Hazel Heart Stars in Latest From Deeper

Hazel Heart stars with Dan Damage in the latest release from Vixen Media Group studio imprint Deeper, titled "Midterm."

Pre-Nominations Now Open for 2027 TEAs

The pre-nomination period for the 2027 Trans Erotica Awards (TEAs) is now open.

Digital Playground Premieres Ricky Greenwood's Action Feature 'Crash and Burn'

Digital Playground has dropped the first installment of "Crash and Burn," an action crime feature from multi-XMAs winner Ricky Greenwood.

Valentina Nappi Featured in Season 2 Cast of 'The Traitors: Italy'

Multi-XMAs winner Valentina Nappi will be among the Faithful, as the veteran adult performer is part of the second season cast of "The Traitors: Italy" on Prime Video.

Dragon Fruit, Lexi Star Headline Latest Volume of Angelo Godshack's 'Hardcore Gangbangs'

Dragon Fruit and Lexi Star topline the ninth volume of director Angelo Godshack's "Hardcore Gangbangs," from Evil Angel.

Roald Riepen Steps Down as CEO of IMC

Roald Riepen, CEO of International Media Company (IMC), is stepping down.

Chloe Amour Stars in Latest From Blacked Raw

Chloe Amour stars with Chocolate Rod and Goldey in the latest release from Vixen Media Group studio imprint Blacked Raw.

Show More