Sheri's Ranch: Virtual Reality Won't Impact Brothel Industry

Sheri's Ranch: Virtual Reality Won't Impact Brothel Industry
LAS VEGAS — As legal brothel Sheri's Ranch prepares for a surge in customers from the 2016 Consumer Electronics Show (CES), it is also bracing for the growing threat of VR in the sexual marketplace, as the technology becomes increasingly influential at CES.  
 
On the official blog of Sheri's Ranch, company spokesperson Jeremy Lemur examined the rising popularity of VR sex. He discusses the front-and-center attention CES is lavishing on the futuristic technology, which has expanded its showroom floor space by 77 percent since last year's event.
 
"How might this technology affect Nevada’s brothel industry in the next five to ten years?" wrote Lemur. "Since virtual prostitution wouldn’t be illegal or unsafe because the participants aren’t really having sex, will a Nevada brothel’s secure, legal setting and reputation for an STD-free environment become irrelevant in the future world of VR technology?"
 
While proponents of VR argue that the convenience of simulated sexual satisfaction via holographic 3D porn and teledildonics trumps a personal encounter, Sheri's Ranch regular Marly disagrees. "I think it will take more than a sex simulator to put me out of business, mainly because I offer so much more than sex," she said, maintaining that VR sex cannot replicate human bonding. "We offer real intimacy, not the illusion of intimacy."
 
"Real sexual relations lead to real relationships with real women," said Red Diamonds, a Sheri's Ranch courtesan. She added that women in her profession can help men enjoy a richer and more satisfying sex life. "Virtual reality couldn't teach a man what I could teach him."
 
While Sheri's Ranch courtesan Amber Lynn concedes that virtual sex may offer certain advantages over visiting a legal brothel, she asked, "But at what cost? Sex that comes so effortlessly will eventually become passionless and mundane. People will forget how gratifying and exciting a genuine tryst can be."
 
"Many adult entertainment entities, including Nevada’s brothels, have their eyes keenly focused on CES 2016 as they anxiously await announcements about the latest VR technology that could propel sex-for-money businesses into uncharted territories," wrote Lemur.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Platform Pulse: Inside the Technology and Trends Powering the Direct-to-fan Economy

For a brief, glittering moment, the fan-platform boom felt like a modern-day gold rush. The premise seemed simple: Open an account, post some tantalizing content and watch the subscriptions roll in. OnlyFans became a household name, "selling feet pics" became a cultural punchline and creators poured into the market hoping to claim their share of the action.

West Coast Productions Debuts Cory Chase Showcase 'Unleashed Desires'

West Coast Productions has released its latest showcase title, "Cory Chase: Unleashed Desires."

Mayalynn Makes Her WIFEY Debut

Mayalynn has made her debut for Vixen Media Group studio imprint WIFEY, alongside her husband MrJax and Don Sudan.

FSC Sets Dates, Qualifiers for December Board of Directors Election

The Free Speech Coalition (FSC) has published dates and qualifiers for its upcoming board of directors election.

Private Drops 'Pornstars Summer Getaway'

Private has released its latest title, "Pornstars Summer Getaway," directed by Xavi Rocka.

The End Is Coming: Pure Taboo Explores Post-apocalyptic Sex, Survival and Submission in 'The Doctrine'

It's the end of the world as we know it, and Seth Gamble feels fine. On a scorching hot day in the remote mountains of Santa Clarita, Gamble is directing "The Doctrine," an ambitious post-apocalyptic drama for Adult Time's Pure Taboo label.

Aylo Wins Preliminary Injunction Against Utah AV Law's VPN Rule

A federal court on Thursday issued a preliminary injunction preventing the state of Utah from enforcing a legal provision that would make adult websites liable if minors in the state circumvent geolocation efforts in order to bypass age verification.

Avery Lust Leads Latest From TransAngels

Avery Lust stars with Jack Des Feux in the latest release from TransAngels, titled "Hung Waitress."

Emma Rose Toplines 'TS Girls Do It Best 4' From TransSensual

Two-time XMAs Trans Performer of the Year Emma Rose headlines "TS Girls Do It Best 4," from Mile High Media studio imprint TransSensual.

Ofcom Investigates Pornhub's Device-Based UK Age Checks

U.K. media regulator Ofcom has opened an investigation to determine whether Pornhub parent company Aylo’s use of device-based age verification complies with the U.K.’s Online Safety Act.

Show More