Sheri's Ranch: Virtual Reality Won't Impact Brothel Industry

Sheri's Ranch: Virtual Reality Won't Impact Brothel Industry
LAS VEGAS — As legal brothel Sheri's Ranch prepares for a surge in customers from the 2016 Consumer Electronics Show (CES), it is also bracing for the growing threat of VR in the sexual marketplace, as the technology becomes increasingly influential at CES.  
 
On the official blog of Sheri's Ranch, company spokesperson Jeremy Lemur examined the rising popularity of VR sex. He discusses the front-and-center attention CES is lavishing on the futuristic technology, which has expanded its showroom floor space by 77 percent since last year's event.
 
"How might this technology affect Nevada’s brothel industry in the next five to ten years?" wrote Lemur. "Since virtual prostitution wouldn’t be illegal or unsafe because the participants aren’t really having sex, will a Nevada brothel’s secure, legal setting and reputation for an STD-free environment become irrelevant in the future world of VR technology?"
 
While proponents of VR argue that the convenience of simulated sexual satisfaction via holographic 3D porn and teledildonics trumps a personal encounter, Sheri's Ranch regular Marly disagrees. "I think it will take more than a sex simulator to put me out of business, mainly because I offer so much more than sex," she said, maintaining that VR sex cannot replicate human bonding. "We offer real intimacy, not the illusion of intimacy."
 
"Real sexual relations lead to real relationships with real women," said Red Diamonds, a Sheri's Ranch courtesan. She added that women in her profession can help men enjoy a richer and more satisfying sex life. "Virtual reality couldn't teach a man what I could teach him."
 
While Sheri's Ranch courtesan Amber Lynn concedes that virtual sex may offer certain advantages over visiting a legal brothel, she asked, "But at what cost? Sex that comes so effortlessly will eventually become passionless and mundane. People will forget how gratifying and exciting a genuine tryst can be."
 
"Many adult entertainment entities, including Nevada’s brothels, have their eyes keenly focused on CES 2016 as they anxiously await announcements about the latest VR technology that could propel sex-for-money businesses into uncharted territories," wrote Lemur.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Alanna Pow Stars in Latest From Brazzers

Alanna Pow stars with Scott Nails in the latest release from Brazzers.

Kimmy Kimm, Khloe Kapri & Alex Jones Lead Latest From Bellesa Plus

Kimmy Kimm and Khloe Kapri star with multi-XMAs winner Alex Jones in the latest scene from Bellesa Plus, titled “Her Last Day.”

BranditScan Rolls Out 2 New Platform Features

BranditScan has introduced its new Traffic Optimization and Doxing Protection features for creators.

FreeUse to Drop New Limited Series 'Time Stop'

FreeUse will premiere a three-part limited series next week, titled “Time Stop.”

NMG Management Partners With Cosplayground to Scale Distribution

NMG Management has partnered with Cosplayground to expand the studio’s digital distribution and licensing operations.

Dreamcam Rolls Out 'Voice Translator AI'

Dreamcam has introduced a Voice Translator AI to its livestreaming platform.

UK Government May Limit 'Step' Porn Ban With New Amendments

The U.K. Ministry of Justice on Friday revealed new government amendments to the pending Crime and Policing Bill, potentially limiting a pending ban on “step” content to apply only if adult performers role-play as minors.

Lola Riley Makes Her WIFEY Debut

Lola Riley has made her debut for Vixen Media Group studio imprint WIFEY alongside her husband, Devon, and Hollywood Cash.

Andi Avalon Is April's 'MYLF of the Month'

Andi Avalon has been named "MYLF of the Month" for April and stars in a new release with Nade Nasty.

Arizona Senate Removes 'Catch-22' Provision From Consent Bill

The Arizona State Senate has amended a bill that would impose new requirements for adult content uploaded online, removing a seemingly contradictory provision that could have effectively made it impossible for adult sites to operate in the state.

Show More