Sheri's Ranch: Virtual Reality Won't Impact Brothel Industry

Sheri's Ranch: Virtual Reality Won't Impact Brothel Industry
LAS VEGAS — As legal brothel Sheri's Ranch prepares for a surge in customers from the 2016 Consumer Electronics Show (CES), it is also bracing for the growing threat of VR in the sexual marketplace, as the technology becomes increasingly influential at CES.  
 
On the official blog of Sheri's Ranch, company spokesperson Jeremy Lemur examined the rising popularity of VR sex. He discusses the front-and-center attention CES is lavishing on the futuristic technology, which has expanded its showroom floor space by 77 percent since last year's event.
 
"How might this technology affect Nevada’s brothel industry in the next five to ten years?" wrote Lemur. "Since virtual prostitution wouldn’t be illegal or unsafe because the participants aren’t really having sex, will a Nevada brothel’s secure, legal setting and reputation for an STD-free environment become irrelevant in the future world of VR technology?"
 
While proponents of VR argue that the convenience of simulated sexual satisfaction via holographic 3D porn and teledildonics trumps a personal encounter, Sheri's Ranch regular Marly disagrees. "I think it will take more than a sex simulator to put me out of business, mainly because I offer so much more than sex," she said, maintaining that VR sex cannot replicate human bonding. "We offer real intimacy, not the illusion of intimacy."
 
"Real sexual relations lead to real relationships with real women," said Red Diamonds, a Sheri's Ranch courtesan. She added that women in her profession can help men enjoy a richer and more satisfying sex life. "Virtual reality couldn't teach a man what I could teach him."
 
While Sheri's Ranch courtesan Amber Lynn concedes that virtual sex may offer certain advantages over visiting a legal brothel, she asked, "But at what cost? Sex that comes so effortlessly will eventually become passionless and mundane. People will forget how gratifying and exciting a genuine tryst can be."
 
"Many adult entertainment entities, including Nevada’s brothels, have their eyes keenly focused on CES 2016 as they anxiously await announcements about the latest VR technology that could propel sex-for-money businesses into uncharted territories," wrote Lemur.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eli Thomas Launches 'VerifiedCollab' Verification Platform

Performer Eli Thomas has launched VerifiedCollab, a verification platform for creators and producers.

Little Puck Makes Her Deeper Debut

Little Puck has made her debut for Vixen Media Group (VMG) studio imprint Deeper, alongside Hollywood Cash, in “Respect.”

Rocco Siffredi Stars in Mainstream Italian Drama 'Blue'

Multi-XMAs winner Rocco Siffredi stars in the new Italian mainstream drama "Blue," directed by Eleonora Puglia.

Penthouse Names Natalie Grace March's 'Pet of the Month'

Penthouse Magazine has named model Natalie Grace as Pet of the Month for March.

Jessi Rae Makes Her MILFY Debut

Jessi Rae has made her debut for Vixen Media Group (VMG) studio imprint MILFY, alongside 2025 XMAs Male Performer of the Year Alex Jones.

House Committee to Weigh Online Safety Bill With Federal AV Requirement

The U.S. House of Representatives Committee on Energy and Commerce will meet Thursday to consider and potentially amend the Kids Internet and Digital Safety (KIDS) Act, which includes provisions to make age verification by adult websites federal law.

SWR Data Publishes 'Creator Income' Report

Adult industry market research firm SWR Data has published a report on creator incomes.

Stephanie Love Performs 1st Anal Fisting for Evil Angel

Stephanie Love has performed her first anal fisting scene alongside director and newly-crowned XMAs Male Performer of the Year Vince Karter in the latest scene from Evil Angel, titled “Stephanie Love Anal Gaping & Squirt.”

Penelope Reed Returns to Adult Time in New Pure Taboo Release

Penelope Reed has returned to Adult Time for the first time since 2018, starring in the latest release from studio imprint Pure Taboo, titled "The Family Ritual."

Show More