MONTREAL — Gamma Entertainment has announced that they are acquiring all assets from the 21SexturyCash program.
Founded in 2003, 21SexturyCash is one of the largest European-based networks of membership sites. The program is split into three networks: 21sextury, 21sextreme and 21naturals.
By acquiring these assets, Gamma Entertainment adds another catalog of content to their extensive portfolio of brands, making them one of the largest producers and publishers of exclusive content in the membership sites segment.
"Over the last couple of years, we have been pretty open about our desire to acquire other properties," said Fred G., vice president of strategy and business development at Gamma Entertainment, who is handling the transaction. "We always had a profound respect for what 21SexturyCash has been doing over the years. After a relatively short period of discussions, we were able to put up something that was a clear win-win for both parties.”
"With Gamma’s existing network of sites and the expertise of their team, we are convinced that we have found the best company to take 21SexturyCash to the next level," said 21SexturyCash CEO Gero. "The negotiation with them was smooth and we quickly realized that it was a good fit. In addition, we found that it brought us good cooperation opportunities as well.
"Moving forward, we will remain strongly involved with Gamma by bringing them our support and dedicated work in regard to content production and non-Internet related licensing," he added. "Our ultimate goal is to further improve the content production quality of the 21SexturyCash websites that, combined with Gamma’s expertise, will set a new standard for the industry.”
“In light of the size of the 21SexturyCash portfolio, over the coming months we will focus on ensuring a smooth and seamless transition for the affiliates by bringing everything into our FameDollars program," said Magalie Rheault, Gamma's paysite senior director. "For the short term, everything should remain the same for all affiliates under 21SexturyCash.
"In the long run, our goal is to stay fully committed to delivering only high quality content to our customers and top converting products to our affiliates," she added. "More details on the transition will come in a few weeks.”
As of today, Gamma Entertainment is already taking over the payment of all affiliates and will make sure that all affiliates' balances are paid. Affiliates can direct their questions to John@21sexturycash.com or derrick@famedollars.com.
