LOS ANGELES — Pleasure products company CalExotics is introducing a new line of His, Hers and Ours packaged Kits.
Kits combine popular classics and newer products with special packaging, to be used alone or with a partner.
“We conducted a variety of research to help ensure we created kits that were well-suited for our highest performing consumer segments," said Susan Colvin, founder and CEO of CalExotics. "We aimed at a price point where we didn’t see consumer resistance, making sure to target the new-to-market consumers and the value-conscious, alike. It is exciting to have already received an overwhelming response from retailers and distributors.”
His Kits include His Essential Pump Kit, His Masturbation Kit, His Prostate Training Kit and His Ultimate Stay-Hard Kit. Her Kits come in packages like Her G-Spot Kit, Her Kegel Kit and Her Clit Kit. Ours Kits feature Ours Date Night Kit, Ours Fetish Kit, Ours Romance Kit and Ours Weekender Kit.
“The three categories of kits make merchandising this collection a breeze," said Jackie White, vice president of CalExotics. “I also recommend cross merchandising to maximize exposure, add them to your kits section and create an eye catching table display close to the front of the store helping grab customer’s attention.”
For merchandising and marketing material visit CalExotics.com. Media may contact Nichole Grossmann via email at Nichole@CalExotics.com or by phone at (909) 465-4945.
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