SAN DIEGO — TrafficHaus has locked down high-quality members’ area inventory from premier U.K. gay dating site Gaydar.net, a popular free site dedicated to connecting millions of men across the continent.
Delivering a higher-end brand and loyal fan base, Gaydar.net engages lucrative traffic with impressive ad performance, and now TrafficHaus customers have immediate access to the most profitable members’ area ad spots on the site.
Positioned as a sophisticated alternative to Scruff and Grindr, Gaydar.net has a reputation as a go-to source for sex and relationships, which attracts members who are willing to spend.
Because of its reputation, Gaydar.net ad spots have restrictions catering to the site’s demographic.
According to TrafficHaus Sales Director Jake Gonzalez, ideal ads for this site include gambling, body-building supplements, intimate apparel, swimwear, fashion, online sex stores, live cams (with publisher approval), and mainstream products.
Although space is available now, it is anticipated to sell quickly, so TrafficHaus is encouraging advertisers to start testing campaigns targeting this traffic source.
“Gaydar.net traffic is in demand and hard to get, as its customer base spans the entire U.K. — and not every member identifies as gay, which gives advertisers the opportunity to test campaigns that appeal to a wide range of male interests,” Gonzalez said. “We’ve been keeping a close eye on this unique dating site and once we identified its most lucrative zones, we acted fast to get our clients first access.”
“This is the kind of traffic that any company with a male target audience scrambles for,” Gonzalez adds, “so bid today before it runs out.”
To buy direct, advertisers can contact their preferred sales rep or email sales@traffichaus.com.
For more information, visit TrafficHaus.com.
