SAN DIEGO — TrafficHaus has announced its new postback tool, which makes it easy for buyers to track and quantify conversions.
According to the company, TrafficHaus is an adult ad serving platform allowing both publishers and advertisers greater control over their inventory and investments. Built by publishers for publishers, the platform uses a variable CPM model with proprietary algorithms based on self-serve live bidding, while allowing advertisers to resell existing low-performing inventory.
The TrafficHaus platform incorporates key information including the advertiser’s bid and budget, set minimums, and geographical limits, and then allocates traffic accordingly. TrafficHaus advertisers have complete control over ad size, location, volume, the device(s) on which to advertise, and price, to deliver the flexibility needed to adjust bids in real time while growing exposure and taking full control over ROI.
TrafficHaus Sales Director Jake Gonzalez says the company’s new postback tool gives clients access to more robust data for measuring the results of their ad buys.
“Going deeper than just impressions and clicks, TrafficHaus clients can follow users from click to conversion and accurately calculate the monetary success of each campaign,” Gonzalez says. “It is our priority to provide media buyers with access to the most powerful and results-focused toolset available. [Thus] the TrafficHaus team is pleased to release new postback support to enhance clients’ money-making abilities.”
“Going beyond the click, postbacks link each sale back to the user and the creatives that compelled him to buy,” Gonzalez adds. “Putting an accurate monetary value on each transaction gives clients access to ROI-focused data that can’t be denied.”
Gonzalez notes that TrafficHaus has made implementing its postback tracking feature easy, by simply placing a tracking pixel on the site — with advanced options available for advanced users.
“Those looking to take this tool a step further are invited to explore Server to Server (S2S) postback technology for even more precise tracking of every conversion and transaction,” Gonzalez explained. “This function allows clients to assign a value to each conversion, enhancing existing stats with transparent ROI.”
These conversion statistics are displayed and maintained automatically via the TrafficHaus interface and are accessible with other key stats.