Telus would have been the first North American mobile service to offer adult content in the form of images and short video clips.
"This isn't only a blow to the industry or to 2Much," company President Mark Prince said. "It's a shameful precedent to have a handful of complaints based on a doubtful morality dictate the choice – or lack of choice – of tens of thousands of users."
In a statement this week, Telus Executive Vice President for Corporate Affairs Janet Yale said the company "heard from a broad range of customers" prior to announcing its decision.
"Despite the minority morality which appears to influence our general business and cultural interests, 2Much, and I'm sure the rest of the adult community, intends to pursue plans to develop cross-platform distribution for our content," Prince said.
