ATVOD Chair to Lead Payments Forum

ATVOD Chair to Lead Payments Forum

LONDON — The chair of ATVOD was tapped today to also lead the British government’s Payments Strategy Forum, which is currently being assembled to bring together the U.K. payments industry and representatives of all those that use payment systems.

Ruth Evans will begin her new role on July 27 while still helming the title of chair for ATVOD, the British video-on-demand regulator that has stepped up its authority with recent legislation to outlaw VOD websites from containing "prohibited material" — content that would be denied a British Board of Film Classification (BBFC) certificate.

As chair of the Payments Strategy Forum, Evans will be responsible for guiding and progressing discussions among stakeholders, including card payment systems operated by Visa and MasterCard, as well as direct debit processors.

Evans’ slot will be independent of the industry but appointed by and accountable to the Payment Systems Regulator (PSR), the new economic regulator for U.K. payment systems that became fully operational in April.

The government-backed PSR has statutory objectives to promote competition and innovation in the interest of the people and organizations that use payment systems.

“Today we have also issued a call for members to help us find around 20 individuals in senior positions to populate the Forum,” PSR officials said. “These people will have the ability to shape and make decisions on strategy or policy within their organizations and the sector more broadly.”

The first Payments Strategy Forum meeting is expected to be held in the fall. A working group has been busy helping set the Forum up, including helping create draft terms of reference, PSR officials said.

In addition to chair of ATVOD, Evans is senior independent director of CPP Group PLC and nonexecutive director of the Serious Fraud Office, an agency operating under the superintendence of U.K.’s Attorney General.

   

View Payments Strategy Forum Q&A

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2026 TEAs Shine Bright in Celebration and Solidarity

The industry’s trans adult performers, creators and creatives came together Sunday night at the historic Avalon nightclub in Hollywood for an evening of well-deserved celebration: the 2026 Trans Erotica Awards.

Kansas Plaintiff Drops Chaturbate AV Suit, Revamps SuperPorn Complaint

The plaintiff in a lawsuit alleging that cam platform Chaturbate violated Kansas’ age verification law has voluntarily dismissed that action, while retooling a similar complaint against adult site SuperPorn.

New Creator Networking Platform 'CollabGPS' Launches

CollabGPS, a new creator networking platform designed to facilitate safe collaboration, has officially launched.

Chaturbate Launches Year-Long 15th Anniversary Campaign

Chaturbate has launched "CB15," a year-long campaign to celebrate the company's 15th anniversary.

AV Bulletin: Loopholes and Lawsuits

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Utah 'Porn Tax' Bill Will Head to Governor's Desk

A bill that would tax adult websites and make them liable if minors circumvent geolocation has passed the Utah state legislature and will soon head to the office of Gov. Spencer Cox for signature or veto.

Flirt4Free Co-Founder Gregory Clayman Passes Away

Gregory Clayman, a pioneering figure in the live cam sector and cofounder of the long-running webcam platform Flirt4Free, has passed away.

Pornhub to Restrict Access in Australia as AV Rules Take Effect

Pornhub parent company Aylo will restrict access to its free video-sharing platforms in Australia in response to new age verification regulations, the company confirmed Thursday.

ASACP Announces F2F as 1st Gold Sponsor

The Association of Sites Advocating Child Protection (ASACP) has announced Friends2Follow (F2F) has upgraded its sponsorship and become the organization’s first Gold Sponsor.

House Committee Approves Online Safety Bill With Federal AV Requirement

The U.S. House of Representatives Committee on Energy and Commerce on Thursday passed the Kids Internet and Digital Safety (KIDS) Act, which includes provisions to make age verification by adult websites federal law.

Show More