ATVOD Chair to Lead Payments Forum

ATVOD Chair to Lead Payments Forum

LONDON — The chair of ATVOD was tapped today to also lead the British government’s Payments Strategy Forum, which is currently being assembled to bring together the U.K. payments industry and representatives of all those that use payment systems.

Ruth Evans will begin her new role on July 27 while still helming the title of chair for ATVOD, the British video-on-demand regulator that has stepped up its authority with recent legislation to outlaw VOD websites from containing "prohibited material" — content that would be denied a British Board of Film Classification (BBFC) certificate.

As chair of the Payments Strategy Forum, Evans will be responsible for guiding and progressing discussions among stakeholders, including card payment systems operated by Visa and MasterCard, as well as direct debit processors.

Evans’ slot will be independent of the industry but appointed by and accountable to the Payment Systems Regulator (PSR), the new economic regulator for U.K. payment systems that became fully operational in April.

The government-backed PSR has statutory objectives to promote competition and innovation in the interest of the people and organizations that use payment systems.

“Today we have also issued a call for members to help us find around 20 individuals in senior positions to populate the Forum,” PSR officials said. “These people will have the ability to shape and make decisions on strategy or policy within their organizations and the sector more broadly.”

The first Payments Strategy Forum meeting is expected to be held in the fall. A working group has been busy helping set the Forum up, including helping create draft terms of reference, PSR officials said.

In addition to chair of ATVOD, Evans is senior independent director of CPP Group PLC and nonexecutive director of the Serious Fraud Office, an agency operating under the superintendence of U.K.’s Attorney General.

   

View Payments Strategy Forum Q&A

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Brazzers Launches Model Management Division 'Brazzers Creator'

Brazzers has launched its new full-service model management division, Brazzers Creator, offering content management services across multiple platforms.

FTC Promises 'Vigorous' TAKE IT DOWN Act Enforcement

The Federal Trade Commission is warning platforms that the agency will strongly enforce the notice-and-removal requirements of the TAKE IT DOWN Act, which go into effect next week on May 19.

STD Hero Joins Pineapple Support as Sponsor

Better Life Science brand STD Hero has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

2026 XBIZ Miami Speaker, Open-Floor Conversation Guide Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ Miami, the latest edition of the adult industry’s premier summer conference, set to take place May 11-14 at the Goodtime Hotel in Miami Beach.

2026 XBIZ Miami Conference Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for XBIZ Miami, set to take place May 11-14 at the Goodtime Hotel in South Beach.

Court of International Trade Rejects Trump 'Replacement' Tariffs

The U.S. Court of International Trade on Thursday ruled that President Trump’s 10% global tariff under the Trade Act of 1974, imposed after the Supreme Court invalidated the administration’s broad “Liberation Day” tariff regime, is illegal — but stopped short of a nationwide injunction against the tariff.

UPDATED: Utah VPN Rule Enforcement Paused in Aylo Lawsuit

Provisions of a new Utah law making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification, which were set to come into force on Wednesday, have been put on hold until Sept. 3.

JustFor.fans Launches 'JFF Create' iPhone App

JustFor.fans (JFF) has launched its new iPhone creator management app, JFF Create.

ShootXEvents Joins ASACP as Media Sponsor

ShootXEvents has signed on as an in-kind media sponsor for the Association of Sites Advocating Child Protection (ASACP).

Pornhub Unblocks UK Users on iOS Devices, Citing Apple AV Effectiveness

Pornhub parent company Aylo on Tuesday announced that users in the United Kingdom will once again be able to access the popular site if they are using Apple devices and have confirmed their age through Apple’s U.K. age-verification process.

Show More