TORONTO — Grand Slam Media has struck a deal to exclusively represent the pop under and leaderboard traffic on BongaCams.com, while also securing its 300x250 A and B members area ad zones for bidding within their Adnium ad network platform.
This partnership marks a significant increase in the traffic that Grand Slam Media now controls and is certain to prove profitable for performance marketers around the world, the company said.
Recently, Grand Slam Media introduced its fully programmatic, CPMv based advertising platform Adnium to the market. The interest in the propietary solution led to the deal between the two companies.
“We announced an unprecedented members area RTB auction with select mega sites a couple of weeks ago, this piqued the interest of other major publishers and our proof of concept blew them away,” said Luke Hazlewood, Grand Slam Media’s CEO. “BongaCams is a strategic alliance for us to have forged giving our advertisers high-quality, high-converting traffic. This deal doubles our current available members area volume within Adnium and this is only the tip of the iceberg. More deals are coming and we couldn’t be more thrilled to be performing well for our publisher and advertiser clients. People know we are on to something here.”
Grand Slam Media is making BongaCams inventory acquisition available via both their traditional sales approach — using their sales experts and Ad Rewards for direct buys for the pop unders and leaderboards — as well as making the members area zones available via Adnium for bidding and programmatic performance.
For more information on the specs and geos of the BongaCams traffic exclusively represented by Grand Slam Media, contact sales@grandslammedia.com or bid through Adnium.com and direct questions about Adnium to sales@adnium.com.