Entrenue Now Offering E.L. James’ New ‘Grey’ Novel

PHOENIX — Entrenue has introduced to adult retailers “Grey,” the new, steamier addition to the “Fifty Shades” series written by best-selling author E.L. James.

The latest in Entrenue’s collection of written erotica, “Grey” re-tells the first novel in the trilogy from the point of view of the series’ protagonist, Christian Grey.

Officially released June 18, Grey’s fictional birthday, “Grey” sold more than 1 million copies in four days, matching the sales of the original groundbreaking trilogy.

“We’re delighted to bring the latest offering from the carnal and creative mind of E.L. James to eager readers everywhere,” Entrenue President Joe Casella said. “‘Fifty Shades of Grey’ changed the landscape for our entire industry — and the sexual lifestyles of couples worldwide — and we’re eager to see what opportunities the sequel opens up this time around. With steamier scenes and an even deeper look into the characters’ intimate lives, ‘Grey’ will no doubt inspire another surge in BDSM sales that’ll leave a lasting impression on us all.”

To place an order, call (800) 368-7268, email info@entrenue.com or visit Entrenue.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XR Brands Expands 'Creature Cuties' Collection

XR Brands has added five new devices to its Creature Cuties line.

LELO Debuts 'F2S Double Sonic' Stroker

LELO has introduced its new F2S Double Sonic stroker.

Andy Eustace Joins Full Circle Sales Team

Andy Eustace has joined the sales team at Full Circle.

Biird Launches Partner Appreciation Campaign

Biird has launched a campaign to provide gifts to staff members of its retail partners across Europe and North America throughout September.

Xgen Names Blanca Estrada-Gonzalez as Latin America Account Representative

Xgen Products has named Blanca Estrada-Gonzalez as its new Latin America account representative.

Male Power Expands 'So Comfy' Collection

Male Power has expanded its So Comfy collection of men's underwear.

Orion Expands 'Cuties' Vibe Collection

Orion Wholesale has introduced four new devices from its Cuties vibrator collection.

Lovense, Tiny Secret Games Launch 'Snapshot' In-Game Store

Lovense and adult game studio Tiny Secret Games have launched a Lovense store inside the “Snapshot” virtual world.

Lightning Star World Debuts Casey Kisses Stroker, Dildo

Pleasure brand Lightning Star World has introduced its new Casey Kisses Collection.

Dr. Tush Signs Canadian Distro Deal With EP Products

Dr. Tush has signed a deal with Canadian distributor EP Products.

Show More